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Summary:

Over the weekend, Verizon launched its second attack against the iPhone, a condescending teaser for an upcoming Android-based phone, Droid. However, unlike the first ad, which rightfully attacked AT&T’s anemic network coverage and dependability, the Droid ad goes after the iPhone. According to Verizon, the iPhone […]

droid_does_adOver the weekend, Verizon launched its second attack against the iPhone, a condescending teaser for an upcoming Android-based phone, Droid. However, unlike the first ad, which rightfully attacked AT&T’s anemic network coverage and dependability, the Droid ad goes after the iPhone.

According to Verizon, the iPhone doesn’t:

  • have a real keyboard
  • run simultaneous apps
  • take 5-megapixel pictures
  • customize
  • run widgets
  • allow open development
  • take pictures in the dark
  • have interchangeable batteries

That’s it? It’s like this ad is from 2007, what with the keyboard and battery complaints. People don’t care. In fact, touchscreen is now a desired feature on smartphones according to research. Besides those tired bromides, Verizon nitpicks the camera and appeals to nerds over multi-tasking and philosophical differences concerning development.

The latter is especially hilarious, because until the success of Apple’s App Store, Verizon not only told developers what they could sell, but how much they could charge. The company is currently planning a new store that, while not technically excluding competitors, aggregates content under its own store. How open of them, but what about the Droid itself?

Besides the fact that it’s an Android 2.0 phone to be released sometime in November, we don’t know much. The ad cuts from the “iDon’t” list accompanied by cheery background music to static-laden cut scenes possibly suggesting some kind of techno-future in which “droids” rule the iWorld. Beyond that, there are a few vague adjectives like hi-res, hi-speed, video, tunes. As for concrete features, how about speech recognition and 10,000 plus apps. It’s actually kind of sad to see Verizon forced to advertise the comparative dearth of Android apps to the Apple App Store because the latter simply cannot be ignored when advertising smartphones anymore.

In fact, the whole “iDon’t” concept reminds me of an ad from the console wars during the last millennium. Back then, Sega launched a “Nintendon’t!” campaign highlighting the many perceived failures of the Super NES when compared to the Genesis. We all know how that turned out. Whether you call it an iPhone clone or a droid, I don’t expect this war to be any different.

  1. The ad looks like some lame shot at viral marketing.

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  2. So many fallacies… first, 10,000 is not a “dearth” of apps. Every Apple fanboy knows but doesn’t want to consciously admit, that most apps in the Apps Store are junk and only a tiny fraction are useful and make money for developers. Most people have less than 50 apps on their phone and ALL the major apps are available on Android. Also, touchscreen phones are only half the smartphone market. The vast majority of business users prefer hard keyboards and apple fanboys cannot admit this.

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    1. What’s with the apple bashing and fanboy name calling on an APPLE blog? I’ve seen many of your other comments, if you really don’t like Apple (which it seems) then what are you doing on this blog in the first place?

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    2. i LOVE apple “fanboys”. They have bigger hard drives.

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      1. I know apple kicks ass coperd to that damn droid

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    3. i love apple, a lot, apple tv, macbooks, imac, ipods, i HATE the iphone, i spent 2 years waiting on it to do SOMETHING i wanted it to / or something new, it failed me. BlackBerry from now on for me.

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    4. Sometimes fanboys need a reality check. A lot of choice is out there, and the iPhone is not head and shoulders above it. TAB isn’t as bad as TUAW and some other sites I’ve read, but some people are all too ready to dismiss any reasonable objection to the Apple status quo, as if they are better off with a phone without background apps, flash (in the browser or on the camera), and buried-away notifications.

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  3. I was wondering how long it would take before the term “Apple fanboy” was used to solidify someones *oh* so intellectual response. I see that didn’t take long at all. Give me a break.

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  4. What phone can take pictures in the dark? Even some/most DSLR’s have trouble with the dark.

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    1. phones with flashes on them

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  5. touchscreen is desired, at first, then disliked, the iphone is undoubtably huge, but i think many adopters are now looking elsewhere, i, as well as 5 other people i know have sold ours, in venture for RIM or Android devices, that simply out perform and function the iphone, sans touchscreen for me.

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    1. Well, when you get your next phone, I suggest you go to whatever application store is available and purchase yourself a Grammar checker. Have you ever heard of a capital letter? Or exactly where a comma fits into a sentence?

      No, I didn’t think so.

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    2. wow, what an appropriate response, its off topic, subject changing, and totally irrelevant, right on par with most points around here.

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    3. You don’t spell grammar with a capital letter.

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  6. I am not a fanboy or a basher, but I am a Verizon customer who has been dying for an iPhone, but seriously have no interest in switching to AT&T. If the iPhone is not going to be in the Verizon future, this may be the direction I end up going. The Droid is not the iPhone, but then again, AT&T is not Verizon.

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    1. Dude! thats exactly what I was thinking. I have a verizon phone right now, and the majority of my friends are on verizon. This means free texting etc to people on the network (can’t do on AT&T). I was hoping that the iphone would come to verizon…or at least that AT&T would stop having a monopoly over it. There’s just a few questions that I had about it..
      1. I have a mac computer (i’m using it to write these now) would I be able to have the droid be compatable with it?
      2. And what about itunes. almost all of my music is itunes (majority with retarted security “no sharing” stuff)

      I guess I could always run parallels, but what a hassle.
      If anyone can answer it would be greatly appreciated.

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  7. [...] Read this article: Verizon Attacks iPhone With “Droid” [...]

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  8. * have a real keyboard
    Because everyone needs an additional 32 points of failure on their phone.

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  9. Verizon’s desperate. Even amidst all their 2-for-1 Blackberry giveaways the iPhone still ate the smartphone world’s lunch.

    Nobody cares about the network if the devices you offer for it are crap. Even the brand new Android devices are a generation behind the iPhone.

    Besides, Verizon’s phones have plenty of their own iDon’ts.

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    1. sorry, but blackberry owns 3 out of the top 5 selling smartphones globally, including the #1 spot.

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    2. “Nobody cares about the network” ?!? Actually everyone should. It was Apple’s biggest mistake with the iPhone hands down. AT&Ts network is one of the worst. I can’t tell you how many iPhone owners I know who have sold it because they couldn’t handle AT&T.

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  10. Honestly all the people who try to justify not owning an iPhone are just in denial or they don’t want to fork over the extra money for a data plan. The iPhone is the best cell phone available today hands down. And yes it might not do a small number of very specific things as well as other phones it does do most of them and most of the other things it can do even better than other phones.

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    1. sorry again, but honestly you’re very wrong, i sold my iphone after having it for 2 years and went with blackberry. i feel like i got more for my money, and the phone is a much more enjoyable experience. this is typical apple user experience though, yes the iphone is a nice phone, yes thats the extent of it. it’s pretty, its not impressive, and it lacks fuctionality that has been in every other cell phone for the last 10 years. it’s an infant compared to other models in it’s price category, both RIM and Nokia have EXTREMELY more functional devices, and both sell better too, and honestly, the only thing the iphone did better than a blackberry was browse the web, and its only better speed wise, RIM just bought a webkit browser company, so i’d say even those days are numbered.

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