Sometrics, a company that provides social media analytics and measurement for advertisers, has raised $4 million in a second round led by Disney’s Steamboat Ventures, Techcrunch reports, citing unidentified sources. The Los Angeles-based company also received the backing from previous investors, the Mail Room Fund and Greycroft Partners. With this latest round, the company has raised a total of $5.55 million.
The other Sometrics backers who contributed to its seed round in May 2008 included Accel, Venrock and the William Morris Agency. In addition to measuring traffic, conversions and other data for apps across social nets, the company also has a virtual currency platform for use in online gaming. Sometrics plans to use this funding for additional hires and for expanding its marketing efforts. Release