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	<title>Comments on: With MOG, Will Music Subscription Services Hit a Tipping Point?</title>
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		<title>By: MOG Finally Goes Mobile With New iPhone, Android Apps</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226706</link>
		<dc:creator><![CDATA[MOG Finally Goes Mobile With New iPhone, Android Apps]]></dc:creator>
		<pubDate>Tue, 20 Jul 2010 12:02:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226706</guid>
		<description><![CDATA[&lt;p&gt;[...] streaming access to a library of eight million songs for a monthly fee of $9.99. Originally anticipated soon after MOG’s fall 2009 launch, then showcased at March&#8217;s SXSW interactive conference, [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] streaming access to a library of eight million songs for a monthly fee of $9.99. Originally anticipated soon after MOG’s fall 2009 launch, then showcased at March&#8217;s SXSW interactive conference, [...]</p>
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		<title>By: Rdio&#8217;s Silence Ends As Skype Founders Launch Music Subscription Service</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226705</link>
		<dc:creator><![CDATA[Rdio&#8217;s Silence Ends As Skype Founders Launch Music Subscription Service]]></dc:creator>
		<pubDate>Thu, 03 Jun 2010 04:03:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226705</guid>
		<description><![CDATA[&lt;p&gt;[...] customers pay $5. That&#8217;s an increasingly familiar price point: MOG, which went live last fall and is now preparing its mobile launch, will have the same two-tiered price system, while Rhapsody [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] customers pay $5. That&#8217;s an increasingly familiar price point: MOG, which went live last fall and is now preparing its mobile launch, will have the same two-tiered price system, while Rhapsody [...]</p>
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	<item>
		<title>By: SXSW: As MOG Goes Mobile, the U.S. Waits (and Waits) for Spotify &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226704</link>
		<dc:creator><![CDATA[SXSW: As MOG Goes Mobile, the U.S. Waits (and Waits) for Spotify &#8211; GigaOM]]></dc:creator>
		<pubDate>Mon, 15 Mar 2010 19:57:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226704</guid>
		<description><![CDATA[&lt;p&gt;[...] Rhapsody and Best Buy-owned Napster, have long hoped that adding on-demand mobile access would boost consumer interest in subscribing to music, sometimes derided as renting music. To date, the Rhapsody service -– [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Rhapsody and Best Buy-owned Napster, have long hoped that adding on-demand mobile access would boost consumer interest in subscribing to music, sometimes derided as renting music. To date, the Rhapsody service -– [...]</p>
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		<title>By: As MOG Goes Mobile, the U.S. Waits (and Waits) for Spotify &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226703</link>
		<dc:creator><![CDATA[As MOG Goes Mobile, the U.S. Waits (and Waits) for Spotify &#8211; GigaOM]]></dc:creator>
		<pubDate>Mon, 15 Mar 2010 18:20:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226703</guid>
		<description><![CDATA[&lt;p&gt;[...] Rhapsody and Best Buy-owned Napster, have long hoped that adding on-demand mobile access would boost consumer interest in subscribing to music, sometimes derided as renting music. To date, the Rhapsody service -– [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Rhapsody and Best Buy-owned Napster, have long hoped that adding on-demand mobile access would boost consumer interest in subscribing to music, sometimes derided as renting music. To date, the Rhapsody service -– [...]</p>
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		<title>By: Thumbplay’s Mobile Music Service Goes Live &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226702</link>
		<dc:creator><![CDATA[Thumbplay’s Mobile Music Service Goes Live &#8211; GigaOM]]></dc:creator>
		<pubDate>Thu, 04 Mar 2010 23:58:25 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226702</guid>
		<description><![CDATA[&lt;p&gt;[...] PST No Comments   &#160; &#160; &#160; &#160; &#160; &#160;0   The music subscription market may be unproven, but it sure has seen a lot of action over the past few months. And today, with the launch of its [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] PST No Comments   &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;0   The music subscription market may be unproven, but it sure has seen a lot of action over the past few months. And today, with the launch of its [...]</p>
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		<title>By: MOG Takes $9.5 Million More, In Advance of Mobile Launch &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226701</link>
		<dc:creator><![CDATA[MOG Takes $9.5 Million More, In Advance of Mobile Launch &#8211; GigaOM]]></dc:creator>
		<pubDate>Fri, 26 Feb 2010 04:55:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226701</guid>
		<description><![CDATA[&lt;p&gt;[...] raised $5 million last summer, prior to the introduction of its all-you-can-eat streaming music service in early December. Hyman said MOG will use some of the funds for an aggressive consumer marketing [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] raised $5 million last summer, prior to the introduction of its all-you-can-eat streaming music service in early December. Hyman said MOG will use some of the funds for an aggressive consumer marketing [...]</p>
]]></content:encoded>
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		<title>By: Newly Independent Rhapsody&#8217;s Subscriber Base Still Shrinking &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226700</link>
		<dc:creator><![CDATA[Newly Independent Rhapsody&#8217;s Subscriber Base Still Shrinking &#8211; GigaOM]]></dc:creator>
		<pubDate>Thu, 11 Feb 2010 22:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226700</guid>
		<description><![CDATA[&lt;p&gt;[...] Music subscription services have generally hoped that the &#8220;any song, anytime, anywhere&#8221; promise of mobile applications would rekindle interest in a model that has flagged somewhat over the years. Rhapsody and longtime rival Napster now face competition from upstarts such as MOG and Spotify, which offer updated models that have attracted venture investment and attention. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Music subscription services have generally hoped that the &#8220;any song, anytime, anywhere&#8221; promise of mobile applications would rekindle interest in a model that has flagged somewhat over the years. Rhapsody and longtime rival Napster now face competition from upstarts such as MOG and Spotify, which offer updated models that have attracted venture investment and attention. [...]</p>
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		<title>By: How MOG Eventually Found Its Mojo &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226699</link>
		<dc:creator><![CDATA[How MOG Eventually Found Its Mojo &#8211; GigaOM]]></dc:creator>
		<pubDate>Wed, 27 Jan 2010 05:01:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226699</guid>
		<description><![CDATA[&lt;p&gt;[...] the thesis behind MOG’s well-designed product with the rhetorical question: “If music is free, what do you get for $5 a month?” Over nearly four years, MOG has experimented with numerous strategies and services, most of them [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] the thesis behind MOG’s well-designed product with the rhetorical question: “If music is free, what do you get for $5 a month?” Over nearly four years, MOG has experimented with numerous strategies and services, most of them [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Play.me Jumps on the Freemium Bandwagon, But Will the Model Stick? &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226698</link>
		<dc:creator><![CDATA[Play.me Jumps on the Freemium Bandwagon, But Will the Model Stick? &#8211; GigaOM]]></dc:creator>
		<pubDate>Fri, 08 Jan 2010 18:32:15 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226698</guid>
		<description><![CDATA[&lt;p&gt;[...] Spotify, incumbents Rhapsody (owned by RealNetworks) and Best Buy-owned Napster, new entrant MOG, and forthcoming Rdio. As I&#8217;ve written before, the key differentiators will be cost, library, [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Spotify, incumbents Rhapsody (owned by RealNetworks) and Best Buy-owned Napster, new entrant MOG, and forthcoming Rdio. As I&#8217;ve written before, the key differentiators will be cost, library, [...]</p>
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		<title>By: Fired: Napster CEO Ousted by Best Buy &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226697</link>
		<dc:creator><![CDATA[Fired: Napster CEO Ousted by Best Buy &#8211; GigaOM]]></dc:creator>
		<pubDate>Wed, 06 Jan 2010 20:50:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226697</guid>
		<description><![CDATA[&lt;p&gt;[...] the music subscription market has become a lot more crowded, with services such as Spotify and MOG capturing most of the buzz. Napster and its longtime rival, RealNetworks-owned Rhapsody, each have [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] the music subscription market has become a lot more crowded, with services such as Spotify and MOG capturing most of the buzz. Napster and its longtime rival, RealNetworks-owned Rhapsody, each have [...]</p>
]]></content:encoded>
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		<title>By: Still Quiet Before Launch, Rdio Introduces iPhone App &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226696</link>
		<dc:creator><![CDATA[Still Quiet Before Launch, Rdio Introduces iPhone App &#8211; GigaOM]]></dc:creator>
		<pubDate>Fri, 18 Dec 2009 19:09:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226696</guid>
		<description><![CDATA[&lt;p&gt;[...] founders Janus Friis and Niklas Zennström, hasn&#8217;t said much about its forthcoming subscription service. But the company&#8217;s iPhone app has already quietly appeared in the App Store, giving its small [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] founders Janus Friis and Niklas Zennström, hasn&#8217;t said much about its forthcoming subscription service. But the company&#8217;s iPhone app has already quietly appeared in the App Store, giving its small [...]</p>
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		<title>By: After Weak Exits In Digital Music, VCs Start Smaller &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226695</link>
		<dc:creator><![CDATA[After Weak Exits In Digital Music, VCs Start Smaller &#8211; GigaOM]]></dc:creator>
		<pubDate>Tue, 08 Dec 2009 19:09:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226695</guid>
		<description><![CDATA[&lt;p&gt;[...] of companies have raised substantial rounds this year &#8212; among them Pandora, Spotify and MOG &#8212; expectations for digital music companies are vastly different than they were a couple of [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] of companies have raised substantial rounds this year &#8212; among them Pandora, Spotify and MOG &#8212; expectations for digital music companies are vastly different than they were a couple of [...]</p>
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		<title>By: Apple in Talks to Acquire Lala: Report &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226694</link>
		<dc:creator><![CDATA[Apple in Talks to Acquire Lala: Report &#8211; GigaOM]]></dc:creator>
		<pubDate>Fri, 04 Dec 2009 21:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226694</guid>
		<description><![CDATA[&lt;p&gt;[...] the streaming music game, preferring to sell downloadable song files through its iTunes store, but rekindled interest in music subscription services over the past year suggests that some consumers may be ready to make the leap to streaming music [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] the streaming music game, preferring to sell downloadable song files through its iTunes store, but rekindled interest in music subscription services over the past year suggests that some consumers may be ready to make the leap to streaming music [...]</p>
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		<title>By: MOG All Access Pass &#8212; Unlimited Music Rains From the Cloud &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226693</link>
		<dc:creator><![CDATA[MOG All Access Pass &#8212; Unlimited Music Rains From the Cloud &#8211; GigaOM]]></dc:creator>
		<pubDate>Wed, 02 Dec 2009 19:34:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226693</guid>
		<description><![CDATA[&lt;p&gt;[...] Digital music subscription services aren&#8217;t exactly new, but MOG&#8217;s approach certainly is. The $5 monthly, all-you-can-eat service we heard about in October is finally live. Was it worth the wait? Let&#8217;s just say the short preview I took this morning [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Digital music subscription services aren&#8217;t exactly new, but MOG&#8217;s approach certainly is. The $5 monthly, all-you-can-eat service we heard about in October is finally live. Was it worth the wait? Let&#8217;s just say the short preview I took this morning [...]</p>
]]></content:encoded>
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		<title>By: Will Spotify Turn Out Like Joost? &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226692</link>
		<dc:creator><![CDATA[Will Spotify Turn Out Like Joost? &#8211; GigaOM]]></dc:creator>
		<pubDate>Wed, 25 Nov 2009 00:05:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226692</guid>
		<description><![CDATA[&lt;p&gt;[...] over royalty rates. Its CTO left last month. And in the meantime, browser-based alternatives in a variety of models are also getting attention. (One of them, Rdio, is the new project of Joost&#8217;s [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] over royalty rates. Its CTO left last month. And in the meantime, browser-based alternatives in a variety of models are also getting attention. (One of them, Rdio, is the new project of Joost&#8217;s [...]</p>
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		<title>By: mark frieser</title>
		<link>http://gigaom.com/2009/10/13/with-mog-will-music-subscription-services-hit-a-tipping-point/#comment-226691</link>
		<dc:creator><![CDATA[mark frieser]]></dc:creator>
		<pubDate>Sun, 22 Nov 2009 21:39:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=74535#comment-226691</guid>
		<description><![CDATA[Dont&#039; knock it until you know it.  It&#039;s an excellent service.]]></description>
		<content:encoded><![CDATA[<p>Dont&#8217; knock it until you know it.  It&#8217;s an excellent service.</p>
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