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After a hot streak all summer long, online video stats are a bit more of a mixed bag for September, according to Nielsen. Though Nielsen’s measure of the number of unique U.S. viewers was up slightly to 139 million, the number of total streams dropped 3 […]

After a hot streak all summer long, online video stats are a bit more of a mixed bag for September, according to Nielsen. Though Nielsen’s measure of the number of unique U.S. viewers was up slightly to 139 million, the number of total streams dropped 3 percent to 11.02 billion.

Nielsen Overall_Sept

While streams per viewer and time spent per viewer were both up year-over-year, they were down from August.

Facebook, which has been in comScore’s top 10 rankings in terms of unique viewers, cracked Nielsen’s list with 110 million streams to 23.1 million unique viewers. While Facebook rose, YouTube hit a rough patch. The video giant dropped both in total streams in Sept. to 6.8 billion (vs. 7.18 billion in Aug.) and 106 million unique viewers (vs. 107 million in Aug.). The new fall season buoyed Hulu, which saw nice gains on both fronts. During Sept., Hulu served up 437 million streams (vs. 392 in Aug.) to 13.5 million viewers (vs. 9.8 million in Aug.).

Nielsen and comScore often disagree on video viewing trends; we’ll have to see if these shake-ups are echoed by comScore when its numbers come out later this month.

Nielsen_Brands_Sept

  1. [...] 82% Global Share While YouTube’s U.S. market share of online video views is 60 percent, according to Nielsen, the site is even more dominant when it comes to video embedding. Internationally, YouTube accounts [...]

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  2. [...] 82% Global Share While YouTube’s U.S. market share of online video views is 60 percent, according to Nielsen, the site is even more dominant when it comes to video embedding. Internationally, YouTube accounts [...]

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  3. [...] established video powerhouses YouTube and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 [...]

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  4. [...] total streams, according to Nielsen’s VideoCensus numbers for October. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 [...]

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  5. [...] a substantial get better for Facebook, who unprejudiced squeaked into the Top 10 the month p. While YouTube is still way out in face of both sites, execs at Hulu power long for to lay hold of [...]

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  6. [...] untuk dicatat bahwa bulan lalu, dalam data Nielsen yang dirilis sebelumnya, Facebook hanya bertengger di no. 10, jauh dibawah MSN, Yahoo, apalagi Youtube dan Hulu. Namun [...]

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  7. [...] Hulu eclipsed Facebook almost 4 to 1. That’s a significant gain for Facebook, who just squeaked into the Top 10 the month before. While YouTube is still way out in front of both sites, execs at Hulu might want to take notice of [...]

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  8. [...] a significant gain for Facebook, who just squeaked into the Top 10 the month before. While YouTube is still way out in front of both sites, execs at Hulu might want to take notice of [...]

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  9. [...] a significant gain for Facebook, who just squeaked into the Top 10 the month before. While YouTube is still way out in front of both sites, execs at Hulu might want to take notice of [...]

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  10. [...] only YouTube Inc. and Hulu LLC , The Nielsen Co. reports. It's a big victory for Facebook, which just cracked Nielsen's top 10 in September with 110 million streams to 23 million unique viewers. Nielsen said Facebook delivered 217 million [...]

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  11. [...] 3 behind established video powerhouses YouTube and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 [...]

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