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Summary:

An update from Apple for its iMovie software released today revealed a new video format the company has been developing. CNET discovered this gem and reported the following: Dubbed iFrame, the new video format is based on industry standard technologies like H.264 video and AAC audio. […]

An update from Apple for its iMovie software released today revealed a new video format the company has been developing.

CNET discovered this gem and reported the following:

Dubbed iFrame, the new video format is based on industry standard technologies like H.264 video and AAC audio. As expected with H.264, iFrame produces much smaller file sizes than traditional video formats, while maintaining its high-quality video. Of course, the smaller file size increases import speed and helps with editing video files.

Wrapped in the iMovie 8.0.5 update is compatibility with camcorders that support iFrame, of which there are currently two: Sanyo’s VPC-HD2000A and VPC-FH1A.

Apple has certainly been taking online video in new directions lately. In addition to this fledgling new format, the folks in Cupertino caused an explosion of mobile video with their iPhone 3GS, have developed their own adaptive bitrate HTTP streaming, and taken easy-to-use consumer video to stupidly small new levels with the recent release of the iPod Nano with a built-in video camera.

That’s great Apple is developing a new format and all,
but you’d think they could have come up with a more original name than the already taken iframe.

  1. Hmm… I wonder if the iPhone 3GS will eventually take advantage of this. The Samsung processor that powers it is capable of handling 720p video, which is a greater resolution than the new iFrame format of 960×540. And a little math shows that 960×540 = 518,400 pixels, which is far less than the 3-megapixel sensor in the handset.

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  2. When I saw the headline I thought it was going to be about some cool implementation of HTML5 video. Sigh. Surely someone must have pointed out that the name was already in use?

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    1. Don’t fret, Simon. I hear Apple is working on a new name for HTML too. ;)

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  3. [...] our Wednesday feature that highlights some of the latest iPhone news! I pointed out last night that the new iMovie video format could be implemented on the current iPhone 3GS with a software upgrade. The hardware is capable of [...]

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  4. Talking about Run-on sentence!

    ” In addition to this fledgling new format, the folks in Cupertino caused an explosion of mobile video with their iPhone 3GS, have developed their own adaptive bitrate HTTP streaming, and taken easy-to-use consumer video to stupidly small new levels with the recent release of the iPod Nano with a built-in video camera.

    That’s great Apple is developing a new format and all, but you’d think they could have come up with a more original name than the already taken iframe.”

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  5. [...] Video files, but this is where the product stumbled in my tests. It won’t play back WMV and high-resolution H.264 files. It does support a range of other formats, though, including Xvid, MPEG 1/2/4, VOB, MP4 and RM [...]

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