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Summary:

FREEWHEEL HQ: San Mateo, Calif. Founding date: 2006 Funding: $12 million Series C round led by Foundation Capital and including existing investor Battery Ventures, which provided its two previous funding rounds of undisclosed amounts Employees: 65 DoubleClick’s DART revolutionized web advertising by automating online ad buying […]

FREEWHEEL

HQ: San Mateo, Calif.
Founding date: 2006
Funding: $12 million Series C round led by Foundation Capital and including existing investor Battery Ventures, which provided its two previous funding rounds of undisclosed amounts
Employees: 65

DoubleClick’s DART revolutionized web advertising by automating online ad buying and inventory management. Now, with Freewheel, three former DoubleClick execs are trying to do the same thing for video. And it’s working. As premium content becomes more widely accessible online, and the intersections of ownership, ad sales and distribution become more complicated, FreeWheel has already shown it can get other people’s ducks in a row. Though the startup — which competes with companies such as Auditude — works with what seems like everyone in the space, its most notable partner is YouTube, which enlisted it to help unite the ads content owners show on that site with the ads they show next to their content everywhere else it lives on the web. The result is that YouTube is less of an island and more of an integrated part of sales for premium publishers like CBS, Warner Bros. and Next New Networks, all three of which have obtained the right to sell their own ads from YouTube and also work with FreeWheel. (L.G.)

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  1. Quite surprised that this list doesn’t include any credible Live Streaming player ! Let’s look back next year :)

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    1. Actually I know that Ooyala does live streaming – they have been doing a lot lately with the Vans surfing competitions and and some MMA fights

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  2. [...] Raises $10M, Disses Competitors Ooyala, which we just named to our NewTeeVee’s Next Big Thing list tonight, has raised $10 million in Series C funding in a round lead by Rembrandt Venture [...]

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  3. [...] Visit NewTeeVee’s Next Big Thing List for 2009 Hype: [...]

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  4. So these are the guys we have to thank for the crappy Postseason.tv
    http://mlbsupport.com/forum/viewforum.php?f=72

    The Philies game was unwatchable today. I already submitted my refund request. Every playoff game is nothing but constant buffering. Today during the 7th inning the video went out! These guys should watch Sunday Night Football on NBC.com to see how it’s done.

    The few minutes that the SNF player was on one 1 bar it was superior to Postseason’s player on 4 bars. 95% of the time I was able to watch the SNF game in HD.

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  5. Boxee has what 1000 or 2000 users? total?? it gets way more hype than it deserves. bittorrent 2.0… with a lot less users. this thing will flash out.

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  6. @gonzo90017:

    the technology for both Sunday Night Football on nbc.com and mlb.com is the same. Inlet powers both. infrastructure may vary, but both begin as HD signal.

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  7. I just got an invite to Clicker.com and think it’s the most impressive new site I’ve seen since Hulu. The interface is beautiful and it makes it extremely easy to find shows all over the Web.

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    1. I also wanted to comment on Clicker, they’re not making content, but they’re making content a whole lot easier to find.

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  8. [...] Edit Staff | Tuesday, October 13, 2009 | 8:15 AM PT | 0 comments | 0 tweets retweet » NewTeeVee’s Next Big Thing list for 2009 (NewTeeVee) Is it time to update your operating system? (WebWorkerDaily) Google schedules its 2010 [...]

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  9. [...] of Netflix, Amy Banse of Comcast, Hunter Walk of YouTube, the YouTube star Ryan Higa, and our Next Big Thing contingent of the most promising startups in the space. Hope to see you [...]

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  10. [...] Friday. Our line-up this year includes Reed Hastings of Netflix, Amy Banse of Comcast and our Next Big Thing: the most promising startups in the [...]

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  11. What about Tubemogul? They have been killing it lately with in-stream analytics.

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  12. I’d also include Kaltura. They appear to be the leading open source video management platform, at least in the U.S., and they’re getting a lot of design wins. They integrate well with Drupal and WordPress, and the price for the software starts at zero.

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  13. [...] by NewTeeVee Next Big Thing Electric Farm Entertainment, Valemont is a moody mystery set at a college campus for the young, [...]

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  14. [...] by NewTeeVee Next Big Thing Electric Farm Entertainment, Valemont is a moody mystery set at a college campus for the young, [...]

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    1. @Scott, Robert, Len and Whit — Thanks for the suggestions, we definitely considered all of those. I’d say they are each a little earlier in the process than competitors we chose for the list. No doubt they are promising companies, but perhaps next year they will get their due.

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  15. Great list, Liz!

    A company I hope you’ll also eyeball for future lists like this is Retrofit Films, digital production company, directors of the recent Sprint/NBC Heroes “tagged media” integrated web series campaign who also produced and directed the teaser web series for The CW’s Vampire Diaries and the animated web series for the The CW’s Smallville entitled Kara & The Chronicles of Krypton, among many others.

    We’ve worked pretty closely with the major networks and studios to date, although we wouldn’t say that’s our only niche.

    Thanks!

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    1. Thanks Todd — I’ll ping you on email.

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  16. Life sure would be simpler if there was 1 breakout winner… after years of Tivo doing my thinking it’s hard to remember which shows are hulu or netflix or network sites or… sigh. I know it’s the content providers all wanting their cut and afraid of change but I can still whine can’t i? :)

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  17. [...] Despite tackling a diverse set of web video projects, the 10 companies chosen for our “NewTeeVee’s Next Big Thing” list all have one thing in common: They are rapidly gaining traction in emerging and [...]

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  18. [...] Matt Cutler, VP Marketing and Analytics, Visible Measures [...]

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  19. [...] Ronen CEO and co-founder of Boxee: It may be the year of TV Everywhere, but the future is Internet Everywhere.   Storytelling will [...]

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  20. [...] NewTeeVee’s Next Big Thing List for 2009 – Worth a read for anyone interested in the future of online television. [...]

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