HQ: Santa Monica, Calif.
Founding date: 2007
Funding: Undisclosed amount from ITV, projects often funded by sponsors and distribution partners
Electric Farm Entertainment burst onto the new media scene with its ambitious — if not slightly ahead of its time — animated series, Afterworld. Since then the company has continued to push the boundaries of web video entertainment, such as when it nabbed big-time Hollywood star Rosario Dawson to star in the sci-fi epic Gemini Division, and attracted big-name sponsors to make the series profitable before it even aired. But although the global downturn has meant there aren’t as many ad dollars to go around to fund original web series, while other web video pioneers have given up on original properties, EFE has two more high-profile series releasing this fall: Woke Up Dead, starring Napoleon Dynamite‘s Jon Heder; and Valemont, a micro-series on MTV that features a unique integration with Verizon. Indeed, the seeds Electric Farm is currently planting promise to reap big rewards for the company down the road. (C.A.)