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The automotive industry is fertile soil for the kind of apps that have revolutionized the mobile space over the last year, according to a report released today from iSuppli. The appeal of in-car applications is easy to see. Drivers could use such offerings for navigation purposes […]

idriveThe automotive industry is fertile soil for the kind of apps that have revolutionized the mobile space over the last year, according to a report released today from iSuppli. The appeal of in-car applications is easy to see. Drivers could use such offerings for navigation purposes and location-aware services, while passengers could pass the time with casual games or other entertainment genres. And as we become increasingly connected, we’re likely to see a host of other gadgets and platforms embrace such models, from TVs to dedicated portable music players and gaming devices.

A handful of companies showcased auto-application initiatives at last month’s Frankfurt Motor Show in Germany: BMW demonstrated a new app store that delivers offerings directly to the vehicle or via a PC; Nokia unveiled a solution that integrates a smartphone with the car’s in-dash computer systems; and Parrot is developing an Android-based device that offers “automotive implementation of all smartphone features.”

But I think the key to success in the era of the app store will be interoperability. Consumers won’t want to establish accounts at multiple app stores and shop at device-specific outlets every time they want to check out the latest offerings, which is why I think Nokia and Parrot have the right idea — and why BMW is moving down the wrong path with its own branded app store. The smartphone won’t necessarily have to serve as the hub of any scenario where consumers use apps across a bunch of different devices, but it should serve as a kind of vehicle for apps, enabling users to access them from multiple platforms in different ways. BMW would be wise to partner with a mobile player — or at least a player like Amazon or Facebook looking to enter the app-store space — as applications move well beyond smartphones.

  1. Justa Notherguy Monday, October 12, 2009

    Here’s Parrot’s demo unit, from IAA.:

    http://www.telematicsresearch.com/tab4/piece/iaa-parrot-unveils-android-based-fc6100-module-for-headunits/

    “The headunit itself includes hands-free Bluetooth, A2DP audio streaming, speaker-independent voice recognition, multimedia connectivity, smart track browsing and playlist management, 3G+ Web browsing and 3.0 Wi-Fi and Bluetooth.”

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  2. This concept is something we have been talking about for a while, and wrote about last month. Hopefully the automakers and their technology partners will have learned something from the mobile app store experience.

    http://bit.ly/2umo3s

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  3. [...] still in early days for what could be a much larger trend of the automotive market fueling new apps and app stores. As the research firm iSuppli noted in a recent market report, the market for smartphone apps [...]

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  4. [...] play: helping GM take advantage of the fast-growing market for smartphone applications, which has revolutionized the mobile market in the last year and is now moving at high speed into the automotive space. [...]

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  5. [...] publishers or car manufacturers are trying to get a piece of this cake. I totally agree with gigaom that the key to success in this app store battle will be interoperability. That’s why I think [...]

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  6. [...] smartphone app users are increasingly connected, we can also soon expect a host of other services with platforms cross-fertilizing with TV, portable music players, and gaming devices. For example, [...]

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  7. [...] smartphone app users are increasingly connected, we can also soon expect a host of other services with platforms cross-fertilizing with TV, portable music players, and gaming devices. For example, [...]

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  8. [...] loin d’être improbable puisque Wind River y travaille, BMW laisse planer la possibilité, Parrot OEM s’y investi et Tesla l’intègre sur son modèle S. Il y a donc de fortes chances de [...]

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  9. [...] still in early days for plug-in vehicles, and for the trend of new apps and app stores being fueled by the automotive market — and we may see other technologies, such as augmented [...]

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  10. [...] cars) and through smartphones that interact with telematics systems. And the automotive market is looking to mirror the mobile space with app stores that distribute offerings for on-board usage. (For an in-depth look at building [...]

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  11. [...] cars) and through smartphones that interact with telematics systems. And the automotive market is looking to mirror the mobile space with app stores that distribute offerings for on-board usage. (For an in-depth look at building [...]

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  12. [...] of lighter weight applications for a vehicle platform abound, with the automotive market already fueling new app stores and apps for smartphones (see our chart on 8 iPhone Apps for Car 2.0). ZipCar, the country’s largest car-sharing network, [...]

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  13. [...] Ils été 15% à y croire. C’est loin d’être improbable puisque Wind River y travaille, Parrot OEM s’y investi et Tesla l’intègre sur son modèle S. Il y a donc de fortes chances de voir [...]

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