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Summary:

Magma, the viral video analytics startup brought to us by the folks behind Rocketboom, is still a bit raw around the edges. Its internal metrics system is a black box and the site has so many features it’s inscrutable. Magma wants to be a public analytics […]


Magma, the viral video analytics startup brought to us by the folks behind Rocketboom, is still a bit raw around the edges. Its internal metrics system is a black box and the site has so many features it’s inscrutable. Magma wants to be a public analytics platform, a personal viral video collector, a Billboard chart, a social recommendations engine and a promotional tool for content producers. But it’s still very new, so we’ll give it some time.

For now, one feature I’m finding quite useful is Magma’s “Must Watch” section, which is also available as an embeddable widget (seen here). “Must Watch” highlights videos that have recently surfaced and are gaining steam on sites like Twitter, IceRocket and YouTube’s daily most popular list. Videos are assigned a “Magma score” (I don’t really get it, but higher is better), but more importantly, their view counts, comments and links are collected across multiple uploads and multiple sites, with the portion from the current day split out. Here‘s an example.

For Magma to really beat out competitors like Viral Video Chart it should do a better job of parsing and illustrating stats — after all, the data the site uses isn’t proprietary; the secret sauce is in combining it in a good UI. The company understands that and sent over a screenshot of its planned feature set. Still, what really matters is that each time I’ve checked Magma I’ve found something to watch that isn’t already overexposed.

  1. [...] Magma , the viral video analytics startup brought to us by the folks behind Rocketboom , is still a bit raw around the edges. Its internal metrics system is a black box and the site has so many features it’s inscrutable. Read more from the original source: Magma Finds Videos Before They Erupt [...]

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  2. I’m glad there is at east one feature you like but I dont think its really fair to suggest that the site is “inscrutable” without logging in and trying it out first.

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    1. @Andrew – I did use the site quite a bit, and I also spent an hour talking to you about it. I’ll keep checking it out as things progress!

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  3. Liz, I should be more appreciative – thanks for mentioning the site. There is a lot more to it that we discussed. If you create an acct and check out the sharing and collecting features for example, you may start to better understand the various features and see how they fit together. Thanks for looking.

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      1. The last activity on that account was about two months ago on 2009-08-14 22:03:58 UTC

        One feature we recently added is the ability to sync your act with YouTube so that any video you add will automatically appear and update your Magma acct. Just click here to update your profile is you would like:
        http://mag.ma/settings/import

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  4. Interesting, I`ll quote it on my site later.
    Thanks
    AlexAxe

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