Comments on: ClusterShot: How a Startup's Pet Project Became Profitable

By: Stock Photo Marketplace ClusterShot Hits The Deadpool (Unless …) Balakrishnan V K - Balakrishnan V K

Sun, 23 Jan 2011 06:36:23 +0000

[...] enough, last I’d heard about ClusterShot was when they reportedly reached profitability less than a year after [...]

By: Stock Photo Marketplace ClusterShot Hits The Deadpool (Unless …) | Bitmag

Sat, 22 Jan 2011 19:12:35 +0000

[...] enough, last I’d heard about ClusterShot was when they reportedly reached profitability less than a year after [...]

By: Ben

Ben — Thu, 15 Oct 2009 22:08:29 +0000

Any thoughts on how you decided on the $20/yr subscription fee? Any thoughts on pricing would be greatly appreciated.

By: Pet projects « Raja Jasti’s Blog - Renaissance Thinking

Pet projects « Raja Jasti’s Blog - Renaissance Thinking — Mon, 12 Oct 2009 16:41:22 +0000

[...] has an interesting case study on one such pet project that became a profitable line of business for a web design [...]

By: Dan James

Dan James — Sat, 10 Oct 2009 17:13:25 +0000

Thanks for the question. We drew traffic to ourselves by building what we thought would good product and then telling others about it. It seems simple, and it somewhat is. We blogged about it, got involved in active forums of people in the industry, and did a lot of customer support and listening.

Growing traffic and sales on a site/service is a slow and tedious process. While some sites rocket to stardom right out of the gates most have to make a concerted effort to drive that traffic.

One of the biggest things we did, which was somewhat of a surprise to us, was to become very active on Twitter. We now monitor and take part in conversations centered around stock photography almost every day.

Hope this is more of what you were looking for. Cheers!

By: ClusterShot is apparently profitable… :: DeaneBarker.net

ClusterShot is apparently profitable… :: DeaneBarker.net — Sat, 10 Oct 2009 11:51:26 +0000

[...] How a Startup’s Pet Project Became Profitable : We mentioned when ClusterShot first launched about a year ago. Apparently our friends at silverorange have turned it into a profitable business. When Canada’s Silverorange started developing ClusterShot, a web site through which people can upload and sell their photos online, in May of 2008, it was nothing more than a side project members of the 14-person web development firm worked on in the evenings and on weekends. Today the service consumes up to 25 percent of Silverorange’s development time and is profitable. [...]

By: key pad

key pad — Sat, 10 Oct 2009 11:34:40 +0000

nice one. but building a product is only half the battle. can you tell us how they marketed it?

how did they draw traffic to themselves and convinced people to browse their pictures and buy them, when you have other larger and more established players like corbis, tony stone, shutterstock etc.

after all a service only becomes profitable when you can convince people to pay for it…