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	<title>Comments on: So Why Did Apple Buy a Mapping Company?</title>
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	<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/</link>
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		<title>By: What Did Apple Really Say About Location-based Ads? &#124; Geodelic Blog</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225625</link>
		<dc:creator><![CDATA[What Did Apple Really Say About Location-based Ads? &#124; Geodelic Blog]]></dc:creator>
		<pubDate>Mon, 15 Feb 2010 18:50:50 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225625</guid>
		<description><![CDATA[&lt;p&gt;[...] that the Core Location API features (which I imagine are based on technology being developed by Placebase, which Apple bought last summer) touted in Apple’s tip don’t seem to have been released yet, and that the last material change [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] that the Core Location API features (which I imagine are based on technology being developed by Placebase, which Apple bought last summer) touted in Apple’s tip don’t seem to have been released yet, and that the last material change [...]</p>
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	<item>
		<title>By: What Did Apple Really Say About Location-based Ads? &#8211; GigaOM</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225624</link>
		<dc:creator><![CDATA[What Did Apple Really Say About Location-based Ads? &#8211; GigaOM]]></dc:creator>
		<pubDate>Sun, 14 Feb 2010 17:28:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225624</guid>
		<description><![CDATA[&lt;p&gt;[...] that the Core Location API features (which I imagine are based on technology being developed by Placebase, which Apple bought last summer) touted in Apple&#8217;s tip don’t seem to have been released yet, and that the last material [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] that the Core Location API features (which I imagine are based on technology being developed by Placebase, which Apple bought last summer) touted in Apple&#8217;s tip don’t seem to have been released yet, and that the last material [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Apple je pod svoje okrilje dodal spletno kartografsko podjetje Placebase &#171; Scialni mediji</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225623</link>
		<dc:creator><![CDATA[Apple je pod svoje okrilje dodal spletno kartografsko podjetje Placebase &#171; Scialni mediji]]></dc:creator>
		<pubDate>Tue, 06 Oct 2009 07:25:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225623</guid>
		<description><![CDATA[[...] Taka vrsta zemljevidov je zagotovo zaželena pri mnogokaterih spletnih uporabnikih, spletnih straneh in razvijalcih. To dokazuje tudi poslovanje podjetja, ki je bilo ves čas profitabilno in to brez finančnih vložkov tveganega kapitala. Več o Apple-ovih razlogih za nakup podjetja Placebase si preberite na tej povezavi. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Taka vrsta zemljevidov je zagotovo zaželena pri mnogokaterih spletnih uporabnikih, spletnih straneh in razvijalcih. To dokazuje tudi poslovanje podjetja, ki je bilo ves čas profitabilno in to brez finančnih vložkov tveganega kapitala. Več o Apple-ovih razlogih za nakup podjetja Placebase si preberite na tej povezavi. [...]</p>
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	</item>
	<item>
		<title>By: Top Posts &#171; WordPress.com</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225622</link>
		<dc:creator><![CDATA[Top Posts &#171; WordPress.com]]></dc:creator>
		<pubDate>Sat, 03 Oct 2009 00:24:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225622</guid>
		<description><![CDATA[[...]  So Why Did Apple Buy a Mapping Company? [qi:gigaom_icon_geolocation] Apple (s aapl) purchased digital mapmaker Placebase in July for an undisclosed sum, [...] [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  So Why Did Apple Buy a Mapping Company? [qi:gigaom_icon_geolocation] Apple (s aapl) purchased digital mapmaker Placebase in July for an undisclosed sum, [...] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Google spamming iPhone Maps with ads?</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225621</link>
		<dc:creator><![CDATA[Google spamming iPhone Maps with ads?]]></dc:creator>
		<pubDate>Fri, 02 Oct 2009 22:22:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225621</guid>
		<description><![CDATA[[...] certainly been much speculation over the future of Google&#8217;s iPhone Maps app after it emerged this week that Apple bought mapping company Placebase in July. Throw in the dispute between Google [...]]]></description>
		<content:encoded><![CDATA[<p>[...] certainly been much speculation over the future of Google&#8217;s iPhone Maps app after it emerged this week that Apple bought mapping company Placebase in July. Throw in the dispute between Google [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PolicyMap &#187; Apple, Placebase, Google, PolicyMap?</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225620</link>
		<dc:creator><![CDATA[PolicyMap &#187; Apple, Placebase, Google, PolicyMap?]]></dc:creator>
		<pubDate>Fri, 02 Oct 2009 18:48:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225620</guid>
		<description><![CDATA[[...] number of the articles, including this one in GigaOm, reference our www.policymap.com site as we are the most substantial application ever built using [...]]]></description>
		<content:encoded><![CDATA[<p>[...] number of the articles, including this one in GigaOm, reference our <a href="http://www.policymap.com" rel="nofollow">http://www.policymap.com</a> site as we are the most substantial application ever built using [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Weblog sortega &#187; Archivo &#187; La compra de Placebase por parte de Apple - Comunicación, usabilidad, diseño e interacción</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225619</link>
		<dc:creator><![CDATA[Weblog sortega &#187; Archivo &#187; La compra de Placebase por parte de Apple - Comunicación, usabilidad, diseño e interacción]]></dc:creator>
		<pubDate>Fri, 02 Oct 2009 06:27:11 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225619</guid>
		<description><![CDATA[[...] por parte de Apple? &#8211; faq-mac.com -Apple’s breakup with Google continues &#8211; The Loop -So Why Did Apple Buy a Mapping Company? &#8211; Gigaom   [...]]]></description>
		<content:encoded><![CDATA[<p>[...] por parte de Apple? &#8211; faq-mac.com -Apple’s breakup with Google continues &#8211; The Loop -So Why Did Apple Buy a Mapping Company? &#8211; Gigaom   [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tofino</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225618</link>
		<dc:creator><![CDATA[Tofino]]></dc:creator>
		<pubDate>Fri, 02 Oct 2009 04:48:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225618</guid>
		<description><![CDATA[i think you have that backwards. google converted some of youtube from flash (a proprietary format) to h264 (an open format) JUST so that it&#039;s viewable on the iPhone.]]></description>
		<content:encoded><![CDATA[<p>i think you have that backwards. google converted some of youtube from flash (a proprietary format) to h264 (an open format) JUST so that it&#8217;s viewable on the iPhone.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Johnny Mozzarella</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225617</link>
		<dc:creator><![CDATA[Johnny Mozzarella]]></dc:creator>
		<pubDate>Fri, 02 Oct 2009 04:24:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225617</guid>
		<description><![CDATA[Helloooo! This is not about replacing Google maps on the iPhone.
This is about creating a killer app for their TABLET!
It will trickle down to the iPhone as well but the real mobile information mapping will happen on the tablet platform.]]></description>
		<content:encoded><![CDATA[<p>Helloooo! This is not about replacing Google maps on the iPhone.<br />
This is about creating a killer app for their TABLET!<br />
It will trickle down to the iPhone as well but the real mobile information mapping will happen on the tablet platform.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The rift of the summer of &#8216;09 &#8211; discourse and notes</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225616</link>
		<dc:creator><![CDATA[The rift of the summer of &#8216;09 &#8211; discourse and notes]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 23:57:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225616</guid>
		<description><![CDATA[[...] board. After this acquisition was publicized, the bloggers were quick to comment on the obvious disassociation with Google Maps, and Apple&#8217;s intention to replace that popular platform with one that it can control [...]]]></description>
		<content:encoded><![CDATA[<p>[...] board. After this acquisition was publicized, the bloggers were quick to comment on the obvious disassociation with Google Maps, and Apple&#8217;s intention to replace that popular platform with one that it can control [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tom</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225615</link>
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 21:57:29 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225615</guid>
		<description><![CDATA[Apple buys Yahoo!... Oh no you&#039;re right!!!!]]></description>
		<content:encoded><![CDATA[<p>Apple buys Yahoo!&#8230; Oh no you&#8217;re right!!!!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tom</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225614</link>
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 21:48:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225614</guid>
		<description><![CDATA[You know I registered on this site as soon as I read the story. I input my home address and even with a nine digit zip the mapping had my location by more than 15 miles.

Hopefully if this ever goes to mainstream deployment it will be more fine tuned.]]></description>
		<content:encoded><![CDATA[<p>You know I registered on this site as soon as I read the story. I input my home address and even with a nine digit zip the mapping had my location by more than 15 miles.</p>
<p>Hopefully if this ever goes to mainstream deployment it will be more fine tuned.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: rms</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225613</link>
		<dc:creator><![CDATA[rms]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 20:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225613</guid>
		<description><![CDATA[More competition for the new Microsoft, Google aka the &quot;don&#039;t be evil&quot; brothers--the better]]></description>
		<content:encoded><![CDATA[<p>More competition for the new Microsoft, Google aka the &#8220;don&#8217;t be evil&#8221; brothers&#8211;the better</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Sigal</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225612</link>
		<dc:creator><![CDATA[Mark Sigal]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 17:10:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225612</guid>
		<description><![CDATA[While I am a strong believer in the inevitability of Apple/Google evolving into Frienemies in the months ahead (see: The Chess Masters: Apple versus Google - http://bit.ly/IHPmW), I think this is more a case of Apple adding geolocative DNA to their bench and continuing their innovation around the Maps app, which while powered by Google Maps under the under is nonetheless developed by Apple in terms of look, feel and supported workflows.]]></description>
		<content:encoded><![CDATA[<p>While I am a strong believer in the inevitability of Apple/Google evolving into Frienemies in the months ahead (see: The Chess Masters: Apple versus Google &#8211; <a href="http://bit.ly/IHPmW" rel="nofollow">http://bit.ly/IHPmW</a>), I think this is more a case of Apple adding geolocative DNA to their bench and continuing their innovation around the Maps app, which while powered by Google Maps under the under is nonetheless developed by Apple in terms of look, feel and supported workflows.</p>
]]></content:encoded>
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	<item>
		<title>By: Apple 收购数字地图制造商 Placebase，跟 Google 彻底决裂？ &#124; 谷奥——探寻谷歌的奥秘</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225611</link>
		<dc:creator><![CDATA[Apple 收购数字地图制造商 Placebase，跟 Google 彻底决裂？ &#124; 谷奥——探寻谷歌的奥秘]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 15:38:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225611</guid>
		<description><![CDATA[[...] GIGAOM  本站文章除注明转载外，均为本站原创编译 [...]]]></description>
		<content:encoded><![CDATA[<p>[...] GIGAOM  本站文章除注明转载外，均为本站原创编译 [...]</p>
]]></content:encoded>
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	<item>
		<title>By: gbp</title>
		<link>http://gigaom.com/2009/09/30/so-why-did-apple-buy-a-mapping-company/#comment-225610</link>
		<dc:creator><![CDATA[gbp]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 14:11:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=72374#comment-225610</guid>
		<description><![CDATA[love it love it love it
Google is jumping to telephony and operating systems
APPLE has semi conductors and now wants mapping application ( bye bye google maps).
This is exciting for the tech industry.

The three companies that can define the tech future are Google , Apple and Microsoft ( with support crew from Intel, Cicso)

Good luck Microsoft.

And SAMSUNG can copy them all !!!!]]></description>
		<content:encoded><![CDATA[<p>love it love it love it<br />
Google is jumping to telephony and operating systems<br />
APPLE has semi conductors and now wants mapping application ( bye bye google maps).<br />
This is exciting for the tech industry.</p>
<p>The three companies that can define the tech future are Google , Apple and Microsoft ( with support crew from Intel, Cicso)</p>
<p>Good luck Microsoft.</p>
<p>And SAMSUNG can copy them all !!!!</p>
]]></content:encoded>
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