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Summary:

The iPhone still rules when it comes to traffic on the wireless web, according to the latest figures from AdMob, but Google’s Android and Palm’s webOS are picking up steam. The San Mateo, Calif.-based mobile ad company today said the iPhone (not including the iPod touch) […]

iphone3gThe iPhone still rules when it comes to traffic on the wireless web, according to the latest figures from AdMob, but Google’s Android and Palm’s webOS are picking up steam. The San Mateo, Calif.-based mobile ad company today said the iPhone (not including the iPod touch) accounted for 40 percent of wireless web usage in August, up from 33 percent in February. Android showed steady gains as well, jumping to 7 percent from 2 percent during the six-month period, and webOS — which only became available in June with the launch of the Pre — claimed 4 percent market share.

The Pre’s market share of mobile Internet traffic is impressive given its June launch date and the limited number of handsets on the market. And Android’s momentum is likely to continue in the coming months as a slew of new handsets with the OS are launched from manufacturers including HTC, LG, Motorola, Samsung and INQ.

But a closer look at AdMob’s geographic breakdown indicates a huge opportunity for newcomers in Asia, where Nokia currently owns 50 percent market share of mobile web traffic and its Symbian platform claims an astonishing 85 percent. Nokia has done a fantastic job tapping emerging markets where fixed-line Internet access is rare, but mobile data usage in Asia will ramp up quickly as 3G networks and handsets come online in China. China can be a difficult market for foreigners — as evidenced by the government’s mandate to disable Wi-Fi on the iPhone — but look for the iPhone OS to build on its 12 percent share of the region’s wireless Internet traffic in a hurry as Apple’s phone becomes available to users in the world’s largest handset market.

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  1. I’d suggest going back and looking at the source material for this….it’s a “bit” skewed.

    Why? All that AdMob is reporting on are the operating systems that they cover and if the majority of what they are covering is Apple then presto, it’s a magic 40% market share.

    “It’s like basing your view of America’s food consumption on a sales report from Whole Foods — too much arugula, not enough Kraft Singles.”

    http://www.businessinsider.com/no-apples-iphone-is-not-40-of-the-smartphone-market-2009-9

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  2. Can you increase the picture resolution of the attached diagram?

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  3. Apple rocks !!!

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  4. Iphone sucks, android taking over. Say good buy iPhone.

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    1. just some dude, as much as i try to grasp the clever irony in your post, i just can’t get over the fact that it might just be a misspelling ;)

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    2. Good luck. The iPhone is just to awesome. The main thing that will kill android is the fact that different phone makers can use it. That means different processor speeds, different resolutions, different amounts of memory, etc. When I download an app for my iPhone, I know it will work on MY iPhone. Perfect for a phone. I’m sure android will be great, but it’s not going to take the top spot. I’d put money on it.

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  5. I take these stats with a grain of salt. It’s hard to believe with the slower than expected sales of Pre, it would even show up with any percentage in the stats. Same is true with Android….You guys need to add a little more explanation on how these numbers are gathered…..

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  6. [...] Admob is out with its latest roundup of traffic metrics on the wireless web (PDF), and although the iPhone still rules, Android is gaining significant ground. The iPhone accounted for 40 percent of wireless web usage in August, up from 33 percent in February, but Android more than tripled its share of traffic, jumping from 2 percent to 7 percent over the past six months. The really notable thing about Android’s performance is that numerous upcoming handsets based on the open source OS haven’t even arrived yet, including ones from LG, Motorola, Samsung, and INQ. Check out more in GigaOm’s story. [...]

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  7. WinMo will unexpectedly make a huge comeback.

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    1. Please stop, you’re going to kill me laughing.

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  8. [...] is so largely based on having a data connection it really doesn’t surprise us that the Pre is making leaps and bounds in the mobile web share. Palm’s webOS has gone from 0% of the total share to 4% in less than 5 [...]

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  9. [...] iPhone Rules Mobile Web; Android and webOS Pick Up Steam | Gigaom AdMob has released its latest figures showing that the iPhone continues to rule the mobile web space, accounting for 40 percent of use, while Android and Palm's webOS also continue to grow. [...]

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  10. They say iPhone has 40% of wireless web traffic, but does that include regular cell phones that have web capability and lap tops.
    My question is, of all phones, what percentage use the web (regular cell phones included)?

    What are they looking for, i.e. are they checking -emails or are they actually surfing, searching etc?

    Lance
    http://www.mingamo.com

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