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Tired of being left behind smaller ad holding company rivals in making digital acquisitions, Omnicom Group is forming a division that will l…

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Tired of being left behind smaller ad holding company rivals in making digital acquisitions, Omnicom Group is forming a division that will look for digital acquisitions, the WSJ reports. The new unit, called Omnicom Digital, will be headed by Jonathan Nelson, who is now a special adviser to CEO John Wren.

Omnicom Digital will oversee some in-house digital companies within Omnicom, such as its analytics business. Over the past three years, the bulk of the digital acquisitions done by traditional ad shops has mainly been a two-man race between WPP Group and Publicis Groupe, while Omnicom and Interpublic have been more low key. At conferences during the most active period of ad industry M&As, Wren has often said that Omnicom was going to be more aggressive. So far it hasn’t, and this move is designed to change that.

  1. haven't Omnicom and Interpublic done this like 5x each — still w/ no deals??

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