Analytics and lead gen firm eBureau has closed a $10 million third round as it looks to open more offices in the U.S. and expand into the UK. The round was led by Tenaya Capital, Split Rock Partners and Redpoint Ventures. With this round, the St. Cloud, Minn.-based company has raised a total of $43 million since its founding in 2004, Gordy Meyer, president and CEO of eBureau, told paidContent.
The company started off focusing on the typical lead gen areas of education, auto, insurance, payday lending, but Meyer wants to expand the client base. In addition to opening more offices on the east and west coasts, as well as overseas, eBureau plans to build out its technology offerings to include more targeting abilities. Before starting eBureau, Meyer had spent the past years working in analytics and “predictive scoring,” which includes developing models for whether a borrower will pay back a lender based on a general consumer profile. Aside from getting his lead gen scoring methods more accepted, Meyer also plans to hire more sales personnel and is aiming for eBureau to reach profitability by next year. Release