Summary:

By John Plunkett: Global Radio has hired BSkyB’s strategic content editor Ben Perreau to be its first director of digital content, working a…

Ben Perreau

By John Plunkett: Global Radio has hired BSkyB’s strategic content editor Ben Perreau to be its first director of digital content, working across all the radio group’s brands including Heart, Classic FM and Capital.

Perreau, a former editor of NME.com who co-founded music news site Gigulate, will be responsible for online editorial strategy and content across all of the group’s stations.

He also previously edited Uncut.co.uk and joined Sky in 2007, where he was responsible for the management of Sky’s brands online.

Perreau will take up his new role on 16 November, reporting to Global’s director of online and interactive Robin Pembrooke, and group executive director and director of broadcasting Richard Park.

Pembrooke said: “We’re thrilled to have found someone with Ben’s track record of growing audiences and creating innovative online offerings for music fans. His appointment strengthens our capabilities to deliver fantastic online experiences for our listeners.

“He joins at a critical time when our brands are reaching record audiences on new platforms like iPods, mobiles and next-generation digital radios.”

Gigulate, which Perreau co-founded with two Absolute Radio developers, combines concert listings and music news. It was launched in February this year.

“Global represents a rare opportunity to work with a world-class team on the nation’s most successful radio brands,” said Perreau.

This article originally appeared in © Guardian News & Media Ltd..

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