If you look at the data http://search.twitter.com/search?q=glee at any given point the most recent 15 posts mentioning Glee are all about the show.

That said we employ semantic filters to lessen the noise.

Short of atomic clock precision we are looking to get a broad brush stroke of frequency. This gives one enough insight, but to your point we are evolving it everyday. It can be a big bag of hurt sometimes.

Thanks for the comment. Trendrr does do its best to filter out irrelevant data from common titles like “Glee” or “Lost” or “Heroes.”

And I would argue that not a lot of people say they are filled with glee. Unless we are all living in a 1960s Disney movie.

However, searching with quotations like “Gossip Girl” or “Grey’s Anatomy” does mean they are talking about the show since the search isn’t looking for just one word of the phrase.