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[qi:109] U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more than doubled over the same period. Around 17 […]

[qi:109] U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more than doubled over the same period.

Around 17 percent of all time spent on the web in August in the U.S. was on social networks, up from 6 percent during the same period a year ago, suggesting that sites like Twitter and Facebook have not only grown their audience size, but augmented user engagement. Meanwhile, advertising on social networks rose to $108 million last month from $49 million in August of 2008, an increase of 119 percent.

In the meantime, Facebook’s sale of self-serve ads has helped the social network become cash-flow positive, something to which Twitter — which doesn’t generate any significant revenue despite now being valued at $1 billion — may want to pay attention. A report from research firm Interpret found that Twitter users are twice as likely to click on advertisements or sponsors than people who belong to MySpace and Facebook. But while the San Francisco-based micromessaging site recently changed its terms of service to allow advertising, co-founder Biz Stone said earlier this week that Twitter won’t put ads on the site this year.

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  1. [...] new study by Nielson shows that the amount of time the average user spends at social networking sites has [...]

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  2. The new trend is not social networking but business networking a.k.a collaboration. The new release of http://www.binfire.com has all the elements of business networking from collaboration with colleagues to easy file sharing plus having a home page for promoting yourself or your business!

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  3. [...] Gigaom declares that online users have tripled their time online which have spiked the interest of advertisements. [...]

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  4. [...] online advertising spending on social networks more than doubled over the same period….READ MORE Comments are closed. Random Quote Anyone who has lost track of time when using a [...]

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  5. [...] El tiempo que los usuarios norteamericanos pasan en redes sociales y blogs se ha triplicado en un año, según un estudio de Nielsen. El uso de redes sociales y blogs supone ya un 17% del uso de Internet, frente a un 6% que suponía en Agosto de 2008. [...]

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  6. [...] El tiempo que los usuarios norteamericanos pasan en redes sociales y blogs se ha triplicado en un año, según un estudio de Nielsen. El uso de redes sociales y blogs supone ya un 17% del uso de Internet, frente a un 6% que suponía en Agosto de 2008. [...]

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  7. [...] El tiempo que los usuarios norteamericanos pasan en redes sociales y blogs se ha triplicado en un año, según un estudio de Nielsen. El uso de redes sociales y blogs supone ya un 17% del uso de Internet, frente a un 6% que suponía en Agosto de 2008. [...]

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  8. [...] StatShot: U.S. Web Users’ Time on Social Networks Has Tripled.  Nielsen reports 300% increase between August 2008 & 2009. [...]

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  9. [...] El tiempo que los usuarios norteamericanos pasan en redes sociales y blogs se ha triplicado en un año, según un estudio de Nielsen. El uso de redes sociales y blogs supone ya un 17% del uso de Internet, frente a un 6% que suponía en Agosto de 2008. [...]

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  10. [...] month to open the door for advertising, Twitter co-founder Biz Stone said a few weeks ago that it wouldn’t put any ads on the site this year. Lucky Japan, not only is it the first to get a local language version of the site, but [...]

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