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Summary:

Mike Masnick of Techdirt this week points us to a presentation made by Paramount COO Frederick Huntsberry, who was invited by the FCC to take part in a hearing entitled “The Role of Content in the Broadband Ecosystem.” Huntsberry used his presentation to offer a quick […]

Mike Masnick of Techdirt this week points us to a presentation made by Paramount COO Frederick Huntsberry, who was invited by the FCC to take part in a hearing entitled “The Role of Content in the Broadband Ecosystem.” Huntsberry used his presentation to offer a quick primer on piracy, showing the commission just how easy it is to pirate movies online. In fact, it’s so easy that Paramount apparently asked the FCC to keep the presentation off its web site so as to dissuade copycats. Because, you know, the first place movie pirates go when they’re looking for a copy of the latest Hollywood blockbuster is FCC.gov.

But that wasn’t the only strange part about Huntsberry’s presentation. The Paramount COO seemed like he was out to pick a fight, alleging that a third of the world’s most popular web sites facilitate piracy. Huntsberry’s main point was that it’s getting easier every day to pirate Hollywood’s content, thanks to a new generation of sites and services. He showed off a web site with embedded Flash videos of major motion pictures as proof, but he also singled out three popular services that are all pretty bad picks to support his argument.

Huntsberry started off his presentation by pointing to Alexa’s list of the 500 most popular web sites of the world — and claiming that roughly one-third of them offer the ability to “locate or directly download pirated content.” Of course, every search engine helps you to locate pretty much anything, which is why Huntsberry graciously included Google and Yahoo as well as a number of other, lesser-known search engines and directories in his list of worst offenders.

He then proceeded to showcase how easy it is to get pirated content by going to two sites not on the Alexa list: Mininova and Drop.io. Mininova is “clearly an illegal web site,” according to Huntsberry, who proceeded to search for this year’s release of Star Trek. He picked one of the results and started to download the torrent. Seems like a clear-cut case of a site out to ruin Hollywood, right? Well, if would be, if it wasn’t for the fact that Mininova has started to test the proactive removal of infringing content through a filtering system supplied and controlled by the Motion Picture Association of America, according to court records (PDF) and a Torrentfreak article. Paramount, of course, is a member of the MPAA.

Huntsberry’s next target was the New York-based one-click hoster Drop.io. He claimed that “sites like this are used to house pirated content” and even implied that Drop.io is trying to give itself a “legitimate look to the consumer” by quoting from a New York Times review on its front page. Representatives from Drop.io declined to comment when I asked them about Huntsberry’s presentation, pointing me instead to their terms of service, which make clear that the company responds to DMCA requests to take down infringing content. One also has to wonder why Huntsberry didn’t mention the New York Film Academy, a Drop.io partner that is also prominently mentioned on the company’s front page.

And then there’s Boxee. Huntsberry used the application to make a point about piracy reaching the living room. Sure, he said, Boxee is legitimate, but it’s also an open platform, and someone could develop a plug-in that could make it possible to access pirated content. What he didn’t mention was Boxee’s pretty ingenious way to turn pirates into tastemakers and piracy into profit.

There you have it: The net, as described by Paramount COO Frederick Huntsberry, is made up of infringers that cooperate with Hollywood, help film students to distribute their works and try to monetize file-sharing. It’s about time that somebody did something about that.

  1. drop.io is an amazing service to share legitimate content (photos, music, presentations, etc.) at Boxee we use it to share lots of stuff among the team.

    btw, drop.io limits the file size to 100MB, which makes it unfriendly for people who want to share pirated movies.

    according to his point of view any product that enables people to find stuff (e.g. Google), share stuff (e.g. drop.io) or is open (e.g. Boxee) is an enabler for piracy. a rather bleak view of both technology and human nature.

    rather than try to fight technology, embrace it. make all your movies available online (for rental and/or purchase), then make sure people can find your movies on Google, watch them on Boxee and share them on Facebook.

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    1. Seriously, these guys should be embracing projects like Boxee.

      Boxee + Apple TV + Hulu is way more convenient than going to Mininova, finding a good torrent (that’s not on private trackers), waiting for it to download, re-encoding (if necessary) and transferring it to the Apple TV.

      You’re never going to stop “hard core” pirates, however, if you make it easier to spend a few bucks and get instant gratification (through something like Boxee) you’re going to get way more “casual” pirates watching movies that way then spending the time to do it “the hard way”.

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  2. I love Boxee & open source freedom. I really dislike corporate suits who talk as if they understand what is going on. Evolve or die Paramount, simple logic wins every time.

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  3. [...] Paramount COO Blames Drop.io, Boxee and Mininova for Piracy – He then proceeded to showcase how easy it is to get pirated content by going to two sites not on the Alexa list: Mininova and Drop.io. Mininova is “clearly an illegal web site,” according to Huntsberry, who proceeded to search for this year’s release of Star Trek. He picked one of the results and started to download the torrent. Seems like a clear-cut case of a site out to ruin Hollywood, right? Well, if would be, if it wasn’t for the fact that Mininova has started to test the proactive removal of infringing content through a filtering system supplied and controlled by the Motion Picture Association of America, according to court records (PDF) and a Torrentfreak article. Paramount, of course, is a member of the MPAA. [...]

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  4. [...] Pictures COO Frederick Huntsberry is so concerned about online piracy that he reportedly asked the FCC to keep a presentation on movie theft that he gave the commission off its Website. Huntsberry was [...]

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  5. [...] about Paramount COO Frederick Huntsberry is a great example. Freddy ol’ boy, your studio has done some great stuff, but please, leave [...]

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  6. When will they learn this is not a fight worth fighting? There are bigger fish to fry. My thoughts here:
    http://www.nicholasjrobinson.com/blog/?p=453

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  7. [...] Paramount COO Blames Drop.io, Boxee and Mininova for Piracy – He then proceeded to showcase how easy it is to get pirated content by going to two sites not on the Alexa list: Mininova and Drop.io. Mininova is “clearly an illegal web site,” according to Huntsberry, who proceeded to search for this year’s release of Star Trek. He picked one of the results and started to download the torrent. Seems like a clear-cut case of a site out to ruin Hollywood, right? Well, if would be, if it wasn’t for the fact that Mininova has started to test the proactive removal of infringing content through a filtering system supplied and controlled by the Motion Picture Association of America, according to court records (PDF) and a Torrentfreak article. Paramount, of course, is a member of the MPAA. [...]

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  8. [...] Commentators knowledgeable about the P2P world pointed out the numerous technical inaccuracies contained in Huntsberry’s presentation, particularly in his list of piracy assisting offenders that included such Internet giants as Google, Yahoo, but also promising technology start-ups like Drop.io and Boxee, not mention electronics makers like Apple and Sony. The heavy-handed nature and basic cluelessness of the talk, now widely distributed by YouTube, has received a great deal of mocking, yet the comedy has obscured the larger issues that the workshop discussed and Hollywood’s stated analysis of piracy.  Now that the entire transcript of the workshop is available, I thought it would be worthwhile to dig a bit deeper, and look at not only what Huntsberry’s presentation reveals, but also examine what the other Big Media representatives had to say.  (although, if anybody has a copy of the Powerpoint deck Huntsberry showed, I would love to get a copy)  What we see is both more damaging to Hollywood’s credibility when speaking about piracy, but also raises disturbing questions about their vision of the Internet more broadly.  In part 1 of this post I’m going to look at the scenario Hollywood paints of current piracy, while in Part 2 I will show how far off the mark they are and why their prescriptions should be dismissed as both inaccurate and likely to cause more harm than good. [...]

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