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Summary:

Every platform has an app store these days, and so it was almost inevitable that there would be a Twitter app store. Perhaps the only surprise is that the store comes from an outside company and not Twitter itself. oneforty, which launched yesterday, is the creation […]

onefortylogoEvery platform has an app store these days, and so it was almost inevitable that there would be a Twitter app store. Perhaps the only surprise is that the store comes from an outside company and not Twitter itself.

oneforty, which launched yesterday, is the creation of social media consultant and “Twitter for Dummies” author Laura Fitton. According to the site’s welcome screen, it is “currently tracking 1,336 apps that make Twitter better.” It is hard to believe there are that many apps built to work with Twitter, especially since most of them have lived in obscurity without a platform like oneforty to promote them. (And if, somehow, one is missing from onforty’s massive catalog, there is a place on the web site to suggest new additions to the site.)

The site’s home page features a variety of menus to facilitate access to various app selections. There is a featured app, an essentials list, a popular list and a category menu. The design is clean and intuitive to use.

From the home page, users can navigate through the lists or categories to find an individual app that looks interesting. Apps can also be found through lists generated by the site’s tagging system. The app pages are information-packed but not overwhelming, and are simple to read and navigate. There is all of the expected information, such as a link to get the app, the developer’s Twitter ID, and user reviews. But then there’s also somewhat unexpected information, such as related tweets and press mentions. Related tweets displays the most recent tweets mentioning the app, and press mentions links to relevant news stories.

oneforty-home

oneforty accesses the Twitter API to create a profile for users on its own site. Users can then customize their profiles by “adding” their favorite Twitter apps to it, as well as adding further information about themselves. App reviews a user has written on oneforty complete the bottom of their profile page (and can be accessed for editing from that location by the user).

For developers, there looks to be much to love about oneforty. Developers are being encouraged to “claim” their apps that are listed in the store’s directory. Once developers claim their apps, they have the ability to add information like screenshots and press mentions to the apps’ profiles. They can also activate functions, such as the donation button (oneforty is ultimately a store, after all). In the future, plans call for developers to have the ability to sell their applications or add-on services on oneforty instead of just accepting donations.

Overall, oneforty is well-designed, intuitive and makes it easy to find apps to enhance the usefulness of Twitter. The only question I’m left with about oneforty is: why didn’t someone do this sooner?

Which Twitter apps do you use?

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