Comments on: Google's Plan to Become The Media Company

By: The media’s collapsing all around us. What’s a B2B marketer to do? « B2B Fishbowl

Fri, 25 Sep 2009 22:24:30 +0000

[...] products and services can position themselves as thought leaders and subject matter experts by publishing their own media in the form of print and e-newsletters, online resource libraries, blogs and more. This is a great [...]

By: Google and Newspapers: Misclassifying Google Is Risky : Beyond Search

Google and Newspapers: Misclassifying Google Is Risky : Beyond Search — Tue, 22 Sep 2009 05:03:36 +0000

[...] enjoy most of the GigaOM information. I found the write up “Google’s Plan to Become The Media Company” thought provoking but off the mark. My view is that classifying Google as a media company is one [...]

By: Daily Roundup « The Third Screen

Daily Roundup « The Third Screen — Mon, 21 Sep 2009 17:05:57 +0000

[...] Google’s Plan to Become The Media Company [...]

By: Bill M

Bill M — Mon, 21 Sep 2009 14:45:21 +0000

Newspapers that have given their intellectual property away for free on their own websites kissed their brands goodbye long ago by focusing on price instead of the inherent value of that content.

By: Is Google the Next Media Company? | CloudAve

Is Google the Next Media Company? | CloudAve — Mon, 21 Sep 2009 14:24:35 +0000

[...] Kevin Kelleher over at GigaOm has an interesting story about how Google does not want to become a media company, they want to be the media company that we all interact with. While the ambition is not supported, there are enough backend systems and support systems within the Googleplex to actually make something of Kevin’s idea. Kevin states on GigaOm So much energy is needed to tailor web pages to myriad platforms — rival browsers, news feeds, mobile devices and, soon, tablets — that there is little time left to do the harder work of making the experience of consuming news online an emotionally satisfying one. Which it isn’t yet. And that’s why Google’s Fast Flip announcement this week was so interesting. It’s time, the company was saying, for the web to offer a news interface that rivals magazines and newsprint. Fast Flip isn’t anywhere near to doing that; its gallery of pre-loaded news page images is so crude that initial reviews were pretty harsh. But with Fast Flip, Google tipped its hand to a much broader, ambitious strategy: Google has said for years it doesn’t want to be a media company, and it doesn’t. Google wants to be the media company. Source: GigaOm [...]

By: video streaming

video streaming — Mon, 21 Sep 2009 14:24:00 +0000

OK. Google wants to be The Media company. But Google doesn’t want to pay any countain. And journalists need to be paid.

By: Sergio P

Sergio P — Mon, 21 Sep 2009 13:52:04 +0000

Wasn’t “becoming a media company” Yahoo’s strategy when Terry Semel headed it?

By: Alain Le Falher

Alain Le Falher — Mon, 21 Sep 2009 13:27:56 +0000

The Empire Strikes Back

By: Rahul

Rahul — Mon, 21 Sep 2009 11:15:21 +0000

Amazing article! Google does need to grow revenue, especially in these economic times. But I think that this latest move is pushing it a little, since media houses like to establish their branding.

By: Kevin Kelleher

Kevin Kelleher — Mon, 21 Sep 2009 10:46:34 +0000

Anand,

I know! How could I? I have no excuse…

Except that as a news junkie, I fill up on online news – that free and fast firehose (as jojo points out) – all day long, yet there is simply no adequate filter out there – realtime or no – to separate the news from the cesspool. Or at best I’ll have just enough time to focus on good reporting about tech and business, but not sports or international news. So at the end of the day, the paper is still useful. I’ll pick it up and say, how did I miss that story about China’s economy – and that news about Tim Lincecum – in the day’s rush?

The bulk of online news – by which I mean, the usual flurry facts plus instant conjecture, outrage and awe plus kneejerk analysis which is fascinating until it isn’t – is like a drug-induced stream of consciousness. But my point here is not to knock online news (which I’ve been involved with for 15 years) but to point out that the filters it’s created still haven’t surpassed what a well-run newspaper achieves every day (or evening, as it may be). It will surpass it, it just hasn’t yet.

I think of it as an acid test for the Web’s interface. One fine evening, I’ll pick up the paper and say, “well, this is no good.” And then I’ll go online – most likely to news.google.com.

By: Anand

Anand — Mon, 21 Sep 2009 07:36:17 +0000

Oh how could you? How could you wait till the end of the day to read the newspaper. If I don’t read my ‘Times of India’ first thing in the morning, the coffee is tasteless, my food doesn’t digest and I have to be admitted in deaddiction camps..

By: jojo

jojo — Mon, 21 Sep 2009 07:01:45 +0000

Online news is light years better than newspaper news for the simple fact it is current events and it’s FREE! With Google News, you get thousands of papers instantly thrust before you, not only that, you can customize exactly what word phrase you want as your news. With the advent of online news, todays newspaper feels like it belongs in the archives, in fact it is pretty much yesterdays news. A newspaper can no longer be considered true current events. Also you cannot update news in a newspaper until the next day. In online news, I’ve sometimes seen news articles updated 3 or 4 times throughout the day. Online news, most particular Google News is objective and not slanted by one point of view from one paper. There are many points of views from thousands of news outlets and what’s put at top of the fold is not chosen by a subjective editor but an objective algorithm which has no political agenda.

By: jojo

jojo — Mon, 21 Sep 2009 06:59:01 +0000

Online news is light years better than newspaper news for the simple fact it is current events and it’s FREE! With Google News, you get thousands of papers instantly thrust before you, not only that, you can customize exactly what word phrase you want as your news. With the advent of online news, todays newspaper feels like it belongs in the archives, in fact it is pretty much yesterdays news. A newspaper can no longer be considered true current events. Also you cannot update news in a newspaper until the next day. In online news, I’ve sometimes seen news articles updated 3 or 4 times throughout the day. Online news, most particular Google News is objective and not slanted by one point of view from one paper. There are many points of views and what’s put at top of the fold is not chosen by a sujective editor but an objective algorithm which has no political agenda.

By: Is Google the next Media Company | TechWag

Is Google the next Media Company | TechWag — Mon, 21 Sep 2009 01:57:32 +0000

By: dave

dave — Mon, 21 Sep 2009 00:45:21 +0000

great article! i couldn’t agree more, and youtube was the first obvious step toward content management (i mean recent youtube/hollywood sales negotiations, not the version 1 of the site)…it’s semantics – give google a toehold in *any* digital asset and they will simply describe it as information, and so all fits with their grand goal of organizing the world’s information…this is no different with their poking into healthcare records management, collaborative applications, messaging, et al – if it can move through a data stream in any capacity, then it is information, and arguably the same goes for voice moving packets (google will be both media company and telecom player within only a few years)

what really just frightens me is the selected content on the news site, coupled with the suggested reading on the blogs/reader site…i believe that their corporate vision is more like, “let’s all be individuals – now, everybody, repeat after me, “let’s all be individuals!”"