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Summary:

There’s been chatter about Hulu launching a subscription service lately, and now Dan Rayburn reports that Hulu is already beta testing such a paid service internally. Rayburn, whose sources confirm that Hulu-gans are indeed working on this initiative, doesn’t believe the subscription service will come to […]

There’s been chatter about Hulu launching a subscription service lately, and now Dan Rayburn reports that Hulu is already beta testing such a paid service internally.

Rayburn, whose sources confirm that Hulu-gans are indeed working on this initiative, doesn’t believe the subscription service will come to market this year. From his post:

From what I’m being told, Hulu has a very clear plan for the offering from a technical standpoint, but still is not completely sure how to roll it out product wise or what exactly the business terms will be. While the technical piece of such an offering would have some complexity to it, the real challenging piece of the offering would be the business terms with content owners.

NBC Universal CEO Jeff Zucker and News Corp. Chairman Rupert Murdoch talked up a Hulu subscription earlier this week at an investor conference, and that’s not the first time this notion has been brought up, so it’s no surprise that, with two corporate parents bringing up the “s” word, Hulu would be figuring out how to make it happen.

The question remains: what will the subscription entail? Will it be part of other authentication schemes like TV Everywhere? Will it be additive, or will it replace part of the free offering?

In June we asked readers how much they’d pay for Hulu and the response was overwhelmingly “Nothing!” Is that still true for you?

  1. I would pay for LIVE content.

    I don’t mind waiting a day for a show to pop up, since it’s free. But I would pay to watch a show in real time, so I could chat with people about the action as the show happens.

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  2. I would pay for true 1080p HD content that Comcast cable Internet didn’t throttle or set limits on, so long as there were no ads (or just one or two).

    I would also pay if that content could be streamed to my TV via Apple TV or a similar device.

    Other than that, I would not pay for ad-supported content.

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  3. We have debunked this report…they are NOT testing anything internally. our source says. http://cnt.to/hU8

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  4. [...] The rising tide has increased expectation that we will also see a Hulu subscription service in the near future. This is just yet another proof point in the fallacy of the free internet economy future. Content [...]

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  5. [...] Freak Out! Hulu to Charge by 2010 Higher ups at News Corp, NBC and Disney talk about having a paid version of Hulu often enough that there’s no way it isn’t happening. But [...]

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  6. [...] subscription to access premium video online; there’s talk of Hulu moving some of its content behind a subscription wall; and Disneyis supposedly working on its own subscription [...]

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  7. [...] couple of months for Hulu. The company has been under pressure from its network parents to add a subscription service, and there have been reports about bickering over ad sales. Hulu CEO Jason Kilar has even had to go [...]

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  8. [...] conversation may change dramatically in 2010 if the proposed subscription plan goes into effect, or if the result of NBC’s acquisition by Comcast means that Fancast Xfinity [...]

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  9. [...] at a time when most of the traditional media consumption has flat-lined or even decreased.  With Hulu’s rumored subscription plan in the works, the Hollywood partners involved are probably hoping it’s going to really start raking in [...]

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  10. [...] the go. And if Hulu is really looking to move to some sort of a paid subscription model, as it has long been rumored to be considering, the iPad presents the perfect medium and platform for it to do [...]

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