Broadcaster Star India has introduced two of its channels on Mimobi.tv, a mobile TV portal. Hindi GEC Star One and Tamil GEC Star Vijay will now be available for mobile users on supporting networks. Mimobi.tv is currently available on BSNL, Idea, Vodafone (NYSE: VOD), MTNL Delhi, Aircel Tamil Nadu and Spice Telecom Punjab. The platform supports 2.5g GPRS, EDGE, 3G and CDMA.
Star One would be the second GEC after UTV’s Bindass on the Mimobi platform, which hosts a lot of news channels. Star News on the go would be nice.
When 3G finally gets off the ground in India, these early moves will likely pay off.
Blue music release:
In what is being touted as a first for Bollywood, music label T-Series will simultaneously release the music of Bollywood film Blue on the physical format as well as on the Internet and mobile devices. Hungama Digital Media is handling the digital distribution of music, while T-Series is also making the music available on USB drives and micro chips, which will be priced at Rs490.
The film has a music video starring actor Akshay Kumar and pop star Kylie Minogue.
“Releasing the music of the film on the digital platform simultaneously has several positive implications for consumers, for record labels and for the Indian music industry … It will also ensure content is protected, thereby enabling the industry to mitigate losses incurred by the entertainment industry due to piracy,