Comments on: Cablevision to Launch Clickable TV Ads

By: Chris Harris

Chris Harris — Fri, 07 Jan 2011 14:57:43 +0000

Since Cable TV and our Internet Connection are pretty much becoming the same thing now days. You should be able to click the ad and print on your printer the coupons or be directed to the ads website on your TV.

By: tinef

tinef — Thu, 17 Sep 2009 11:53:59 +0000

This is nothing new - does anyone recall the Wink TV? Same idea as this that failed, granted this has more powerful features available but is that enough to make it compelling for the viewer to want to use it?

By: Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore

Thu, 17 Sep 2009 11:32:11 +0000

[...] Newteevee's Chris Albrecht reports that Cablevision will be the first to have TV ads that have a "click here to learn more" button that TV viewers can "click" with their channel changer/clicker/sword. I've noticed this functionality on Time Warner's service in New York City with local news channel, NY1, which does polling with viewers during its broadcast. The only problem is finding the little "SEL" button which does the clicking. Regardless, TV takes another step towards an interactive, set-top future. Read more on Newteevee. [...]

By: Publicité interactive à la télévision | Video Monte Ceneri

Publicité interactive à la télévision | Video Monte Ceneri — Thu, 17 Sep 2009 05:11:44 +0000

[...] [source] The Publicité interactive à la télévision by Luca Palli, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. Adverts, Français No Comments [...]

By: Techknology's Blog » Cablevision to Serve Interactive TV Advertisements

Techknology's Blog » Cablevision to Serve Interactive TV Advertisements — Wed, 16 Sep 2009 22:56:29 +0000

[...] soon be rolling out a new service, called Optimum Select, for delivering interactive TV ads. It plans to begin serving interactive ads in early October, the company announced [...]

By: SearchCap: The Day In Search, September 16, 2009

SearchCap: The Day In Search, September 16, 2009 — Wed, 16 Sep 2009 21:03:41 +0000

[...] Cablevision to Launch Clickable TV Ads, newteevee.com [...]

By: david

david — Wed, 16 Sep 2009 17:45:10 +0000

clever + subliminal..I can live with it

By: Shakir Razak

Shakir Razak — Wed, 16 Sep 2009 17:10:32 +0000

Hi,

It’s had mixed results in other parts of the world, often down to broadcasters not willing to invest and develop successful methodologies, and charging too much, for interactive advertising.

However, if done right, with the right value-proposition and accessibility for the viewer, as well as advertiser, it does work,

Baring in mind it’s like a more advanced, actually working, version of all the web-video advertising experiments, and in it’s earlier life interactive advertising had to be sold to advertisers often as an abstract concept, while using clunky technology, as well as over-charging and over-promising so early on.

http://thinkbox.tv/server/show/nav.738
http://www.skymedia.co.uk/Advertising/TV/introduction.aspx
http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406&p=irol-newsArticle&ID=935430&highlight=

Kind regards,

Shakir Razak

P.s.
I like the wine colour, but maybe not permanently!

By: What to read on the GigaOM network

What to read on the GigaOM network — Wed, 16 Sep 2009 16:02:03 +0000

[...] as smart grid glue for startups (Earth2Tech) Google Developer Days registration now open (OStatic) Cablevision to launch clickable TV ads (NewTeeVee) Browser updates: A faster version of Chrome, and more (WebWorkerDaily) VIA targets [...]

By: Liz Gannes

Liz Gannes — Wed, 16 Sep 2009 15:50:18 +0000

@david - It's just for a week, as part of a sponsorship by Rovi. I actually kind of like the combo.