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[qi:_newteevee] Qualcomm’s MediaFLO mobile television network hasn’t met the chipmaker’s expectations, according to COO Len Lauer, whom I spoke with at the Mobilize 09 event last week in San Francisco. I interviewed Lauer about Qualcomm’s FLO network for broadcasting mobile television, about which he said, “We’re […]

[qi:_newteevee] Qualcomm’s MediaFLO mobile television network hasn’t met the chipmaker’s expectations, according to COO Len Lauer, whom I spoke with at the Mobilize 09 event last week in San Francisco. I interviewed Lauer about Qualcomm’s FLO network for broadcasting mobile television, about which he said, “We’re not where we need to be. We’re not meeting our expectations.”

But if mobile TV isn’t the right use for the separate network that Qualcomm has built at a cost of more than $800 million, Lauer thinks it might be used by carriers to help offload demand for video on the 3G and 4G networks — kind of like a mobile content delivery network. For more on that and a competing mobile broadcast technology from the GSM Association for network offload, see our report over at NewTeeVee.

  1. [...] Lauer talked to us recently about Qualcomm’s repositioning of its FLO network as a mobile content delivery network (CDN) for broadcasting mobile television. He also made a presentation at our Mobilize 09 conference (see the photo). Len was responsible for driving much of Qualcomm’s effort to rebuild itself in a post-3G world. Despite a down economy, Qualcomm had a decent 2009 and its stock was up almost 25 percent for the year. [...]

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  2. [...] Globally, mobile TV buyers are a small population with just 115 million subscribers, according to Screen Digest. Compare that to 4.1 billion mobile phone subscriptions worldwide, and mobile TV is clearly a tough market. [...]

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  3. [...] Fox can finally entice users to pay for on-the-go video is far from clear, though.  Qualcomm appears to be repositioning MediaFLO – the most highly publicized mobile TV effort thus far – as a content delivery network after [...]

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