Some couples, despite the appearance of being odd, actually have good relationships. However, successful odd couples are rare. EBay + Skype was odd, as was Compaq + DEC. When companies merge or get acquired, there need to be important synergies as in the case of all of Oracle’s acquisitions. In the case of Adobe and Omniture the combo seems to lack the essential synergies. One is a hard core technology company, a software development powerhouse, that has done a great job of fighting off Microsoft in the area of desktop and digital publishing. The other is an advertising analytics company that provides a service. Adobe and Omniture are an odd couple – the investment bankers that brought these two together did a great sales job to the respective management committees and boards. This odd couple will find it difficult to survive.