Summary:

Mobile marketing firm Zoove has raised $5.2 million worth of a planned $13 million third round of funding, according to an SEC filing. The c…

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Mobile marketing firm Zoove has raised $5.2 million worth of a planned $13 million third round of funding, according to an SEC filing. The company confirmed that it is in the process of raising the round, but declined to comment on where the investment came from. Zoove previously raised $21.4 million over two rounds from Worldview Technology Partners, Cardinal Venture Capital and Highland Capital.

Palo Alto, Calif.-based Zoove offers SMS, MMS and WAP-based ad products, as well as proprietary tech called StarStar (users literally hit the “star” sign on the phone to respond to ads on physical or digital billboards, as well as on TV).

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