Summary:

AOL (NYSE: TWX) CEO Tim Armstrong is looking for ways to trim the company’s costs and today, he started with two top execs: COO Kim Partoll…

AOL Changes
photo: Flickr/Somewhat Frank

AOL (NYSE: TWX) CEO Tim Armstrong is looking for ways to trim the company’s costs and today, he started with two top execs: COO Kim Partoll and John Kannapell, acting head of search and local media, MediaMemo reported and paidContent has confirmed. A source tells paidContent that their jobs have been eliminated and the company is searching for a “world-class CMO.”

Partoll, who was EVP for access, business intelligence & new ventures, in addition to COO, was just credited with selecting ad agency Leo Burnett to revamp the AOL brand. An AOL vet, she literally just got the job as part of Armstrong’s first-100-days review; in the memo announcing her promotion and a slew of other changes, Armstrong called her “an outstanding operating executive.” Her varied roles are being split:

Mobile goes to Brad Garlinghouse, the former Yahoo (NSDQ: YHOO) exec who joined AOL as president of Internet and Mobile Communications last week;
International will report directly to Armstrong;
Access and business intelligence will be handled by new CFO Artie Minson;
Marketing will report to Maureen Sullivan, Armstrong’s chief of staff, while the CMO search is being conducted.

As for Kannapel’s duties, AOL Advertising head Jeff Levick will take on search, while former Patch CEO Jon Brod gets local and mapping as part of running AOL Ventures, the catch-all unit that decides what operations fit and what don’t. Armstrong will be taking a “top-to-bottom look” at what functions are duplicative and will seek to streamline costs. The process will continue through the fall as AOL gets closer to being spun out of Time Warner.

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