Comments on: iPhone Owners Hate Ads, Study Says

By: brwalsh

brwalsh — Wed, 30 Sep 2009 15:42:15 +0000

Online Ads *can* be informative, although I’ll grant a small percentage achieve that goal. The paradox is that online ads can’t be made more personalized and relevant to users without techniques that create privacy issues. btw, while the operator gets the flack for displaying ads, the reality is that the operator mostly doesn’t control what the ad networks push to the display of mobile web pages. If interested, check out this blog re. how mobile operators can insert themselves into the mobile ad chain and at least make ads more personally relevant with a new approach that doesn’t impact subscriber privacy. With this approach, operators could even offer discounted data plans to users who opt-in for personalized ads:
https://www.myciscocommunity.com/community/sp/mobility/blog/2009/09/15/mobile-advertising-the-operator-holds-the-advantage

By: Clyde

Clyde — Thu, 17 Sep 2009 05:47:12 +0000

The #1 reason in my opinion about why people despise ads is the change to people not only being hit with huge volumns of ads but the fact that we are forced to pay for viewing and receiving the ads with no seen benefit to the consumers. I never ever click on any ads, never buy anything from any service/ad that comes to me unsolicited, and I especially will not buy any product/service from any company who forces an ad on me via my paid phone services.

Ads that come on free broadcast tv or free email services is one thing because that’s how those services pay for the cost, but when I’m being double dipped for receiving ads I did not selectively pick and have to pay for getting them…that’s the final straw, my money goes only so far and enough is enough!!!!!

People understand that those in the ad business are working to make their living but the problem is distribution of the ads that has people mad!

Again this is my personal observation/reason and I know all my friends feel the same way almost exactly..

By: Monica

Monica — Tue, 15 Sep 2009 20:29:11 +0000

Will somebody please explain why all the hatred towards advertisers.
Last time I checked ads are NEEDED – to tell me when something good is on sale, or something new is being offered, etc. Nobody can buy anything without somebody selling it– dern ! why all the rucous??
Unless of course you make your living writing blogs that get peeps all upset , and then the peeps forget if those big boys did not advertise, how would you know about the lates and greatest in the cell phone, or HD TV, etc. Gimmea a break! stop all the whinning!
It is just as honorable to sell as it is to buy.

By: Clyde

Clyde — Tue, 15 Sep 2009 14:29:12 +0000

Talk about bad pay-tv, we have directv and pay for 185 channels, out of all those channels we watch (wife & I) maybe 15-20 on regular basis. Half of the rest we are not interested in for many reasons the other half are basically stations constantly selling stuff or showing us we need to have this or that. What a disgrace toward the networks, we know it really isn’t upto directv for the most part but it is upto the network what the programming is to be.

And now they want to do the same thing on our mobiles! I will not accept that as a way to do business unless they pay my costs!

again my 2 cents….

By: Funtomas

Funtomas — Tue, 15 Sep 2009 04:38:20 +0000

On your mobile device, you spend far less time by random browsing, willing to get distracted by ads, than on your desktop. When on your mobile device, you just want your thing’s done.

By: Stephen - NYC

Stephen - NYC — Tue, 15 Sep 2009 02:25:38 +0000

Clyde,
I don’t even do any browsing on my verizon phone, but if I did, you hit the nail on the head as to why I wouldn’t hit any ads.
And I second your comments about ads on tv (whether it’s legacy networks or the FX & Discovery folks). And they wonder why we FF past them using either a VCR or DVR. Gee, I really want to watch 20+ minutes of ads/promos per hour (or 22 out of 62 minutes in some cases). No, I have more important things to do instead of wasting my time with all the ads/promos. Be reasonable (10 minutes per 60 minutes) and I’ll watch.

By: Ralph Haygood

Ralph Haygood — Tue, 15 Sep 2009 02:18:52 +0000

Dennis Stevenson’s comment says pretty much what I thought as I read the post: the slowness of page loading on mobile phones, including 3G phones, discourages casual clicking, and, partly because of the slowness, most people’s mobile browsing is probably more task-driven than their desktop browsing.

By: Clyde

Clyde — Tue, 15 Sep 2009 02:03:38 +0000

No way will I click on ads or accept any form of ads on my phones. I’m being charged to receive those ads by my providers, the last thing I want to do is pay for advertising on phones, it’s bad enough on pay-tv these days.
Whenever I get an text that is some form of ad, I call my provider to make sure I’m not paying for the time or message, if someone wants me to view their ad then they can pay my phone/data charges!!!!!!

Just my 2cents…

By: statistically challenged

statistically challenged — Tue, 15 Sep 2009 01:37:30 +0000

Om,
Are you trying to punk us?

“There is one massive caveat: Of those 92 million impressions cited in the study, some 1.3 million (1.5 percent) came from mobile browsing, which in my opinion is a miniscule sample size.”

:-)

By: Rick Roberts

Rick Roberts — Mon, 14 Sep 2009 23:49:00 +0000

I usually stop the page from loading when it hangs at the end. It is usually ads holding it up. Ridiculous. I’m talking to you, Washington Post!