Ratings Consortium Gets a Name; Coalition for Innovative Media Measurement (CIMM) is the supergroup of media companies and advertisers trying to take on Nielsen. Robert Seidman calls the initiative “group therapy.” (TV by the Numbers) The coalition has only raised $1.4 million in total seed funding from the 14 founders of the group. (Broadcasting & Cable)
AT&T Officially Launches Hulu-Like Venture; the telco’s premium content venture gets a lot of its content from Hulu. (The Hollywood Reporter) Liz broke the news of AT&T’s entertainment portal last week.
FCC Launches Video Blog; Chairman Julius Genachowski kicks off the commission’s vlogging effort with a video about the power of broadband. (Broadcasting & Cable)
Virgin Media Taps Cisco for IP Video; cable co. updating its legacy platform to IP-based system and is using Cisco as the technology partner. (Multichannel News)