Comments on: Mobilize: The Dawn of Location-Aware Mobile Ads http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/ Fri, 10 Feb 2012 21:40:26 +0000 hourly 1 http://wordpress.com/ By: O2 Turns on Geo-fencing for Starbucks, L’Oreal in UK: Tech News « http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-297389 Thu, 14 Oct 2010 23:30:27 +0000 http://gigaom.com/?p=68774#comment-297389 [...] when a person enters or exits the area. The idea fits into the larger trend of providing location-based services and advertising to users that are prompted by their movements around town. While some businesses offer specials [...]

]]> By: OPEN DOOR POLICY « face2face http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223647 Thu, 18 Mar 2010 17:13:15 +0000 http://gigaom.com/?p=68774#comment-223647 [...] tap my iphone a couple times and see this article (http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/) by Liz Gannes that I was reading in the lounge while waiting to board. Ms. Gannes has done a great [...]

]]> By: Will 2010 Finally be the Year of Location? – GigaOM http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223646 Mon, 11 Jan 2010 06:30:42 +0000 http://gigaom.com/?p=68774#comment-223646 [...] two topics were hotly discussed at our Mobilize 09 conference in September. We’ll be keeping you posted about [...]

]]> By: 1020 Placecast Nabs $5M for Geo-Targeted Mobile Ads : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223645 Wed, 18 Nov 2009 18:00:16 +0000 http://gigaom.com/?p=68774#comment-223645 [...] more information on “push” mobile advertising, check out this great writeup over at GigaOm from September’s Mobilize 09′ conference. The post quotes Balaji Natarajan, senior [...]

]]> By: 1020 Placecast Pins $5M for Mobile Geo-targeted Marketing http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223644 Wed, 18 Nov 2009 14:01:57 +0000 http://gigaom.com/?p=68774#comment-223644 [...] location information just starting to coagulate, the monetization side is raring to go. Since real-time mobile advertising is inherently somewhat invasive (and by extension, somewhat creepy), these products end up less [...]

]]> By: Local Authorities | b r a n t s http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223643 Thu, 17 Sep 2009 04:16:45 +0000 http://gigaom.com/?p=68774#comment-223643 [...] There are services like Brightkite, (recently acquired by Limbo) a location based social networking site that allows users to ‘check in’ using SMS, see people who are/have been there/nearby, and then add updates/photos to the place, which means that places have their ‘placestreams’ too.  Sometime back, I had read about Zcapes – an augmented reality application – a mini blog platform on the mobile similar in concept to placestreams. On registration, you can make your own zcape for an object/event or even an activity (watching a TV show), and search for real conversations about a particular keyword (object/event/activity). The augmented reality comes in this way – in addition to being able to share on Twitter/mail etc, after creation fo the zcape, the service provides an image of a QR barcode which you could easily stick somewhere in the real world. (RWW has a cool diagram here which explains how this connects the real and virtual worlds). [You should also read some more very interesting applications based on augmented reality like the MOBVIS project, and Yelp's recent 'secret' tool in its iPhone app, which when unlocked - by shaking the device three times!! -  pops up Yelp reviewed establishments  on your mobile screen, showing locations, ratings, and reviews for restaurants in your surrounding area!!). The recent Mobilize event also had a session on location aware mobile ads. [...]

]]> By: News to Us: Facebook @Mentions, New Twitter Terms, Google Micropayments, Fox’s “Tweet-Peat” Fail « MobileBehavior http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223642 Fri, 11 Sep 2009 15:11:39 +0000 http://gigaom.com/?p=68774#comment-223642 [...] Mobilize: The Dawn of Location-Aware Mobile Ads | GigaOm Panelists at the Moblize 09 conference say we should expect to see location-aware ads on the iPhone in the next six months, and perhaps even location will be on every phone by the end of year. [...]

]]> By: Peter Cranstone http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223641 Thu, 10 Sep 2009 18:43:35 +0000 http://gigaom.com/?p=68774#comment-223641 The simplest solution to privacy is to allow the user to always control what they send. There is already free public domain software for mobile devices that does exactly that. The user can enter their personal preferences in to the mobile app and also add a domain to a whitelist of approved sites. Now when they navigate to those sites their data is shared (includes full support for GPS and Cell Tower ID).

Because this is built into the browser it works the same across multiple mobile platforms.

Cheers,

Peter

]]> By: Mobilize 09: Live Coverage http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223640 Thu, 10 Sep 2009 18:04:16 +0000 http://gigaom.com/?p=68774#comment-223640 [...] The Dawn of Location-Aware Mobile Ads GA_googleFillSlot("jkontherun_ros_post_footer"); gigaom:http://jkontherun.com/2009/09/10/mobilize-09-live-coverage/ [...]

]]> By: Mobilize 09: Live Coverage http://gigaom.com/2009/09/10/mobilize-the-dawn-of-location-aware-mobile-ads/#comment-223639 Thu, 10 Sep 2009 18:03:54 +0000 http://gigaom.com/?p=68774#comment-223639 [...] The Dawn of Location-Aware Mobile Ads [...]

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