Hours before the “Only Rock and Roll” event takes place in San Francisco, the Apple Store has slashed prices on some the current iPod models.
The new numbers are still in the process of being posted, with parts of the Apple Store referencing old prices, but the savings are real and substantial.
The 8GB iPod touch now costs $189, a $40 discount, while the 16GB model is now $249, a $50 reduction. However, big savings are to be had for the 32GB model, now $279, a whopping $120 price cut. Other iPods saw cuts, too. The 8GB iPod nano has dropped to $129, down from $149, and the 16GB model is now $149, previously $199. The iPod Classic, rumored to be phased out today, is now $229, down from $249. The price of the iPod shuffle remains unchanged.
While it’s debatable whether the new pricing will extend to the iPods expected to be unveiled today, the new prices on old models of the iPod touch may impact consumers considering Microsoft’s Zune HD. The 16GB Zune HD, to be released on Sept. 15, will retail for $219.99, while the 32GB model will cost $289.99. This means Apple has effectively undercut the Zune HD, at least on the high-end. It will be interesting to see whether Microsoft will lower prices again, or give up the pricing talking point, which wouldn’t really leave much to talk about regarding the Zune HD.
However, there will be a lot to talk about today, starting at 10 a.m. PDT, and TheAppleBlog will be covering it live.