Almost a year ago, I predicted that Facebook Connect — essentially a single web identity that allows users to sign into sites that support Connect — would be the most important reason why Facebook would dominate the world of social networks. And that is precisely what has happened. Thanks to the growing popularity of its Connect feature, Facebook is now bigger than MySpace in the U.S., according to Hitwise, a research company that tracks web traffic trends.
For the week ending Sept. 5, Facebook captured nearly 58 percent of visits in the social-networking category, followed by MySpace with 31 percent, Hitwise says. (Related Posts: “Why Facebook Connect Matters & Why It will Win” and “Social Web’s Big Question: Federate or Aggregate“)