Comments on: Mobile Advertising Metrics: What Matters Most

By: Mobclix and Nielsen Ink Mobile Ad Targeting Data Deal – GigaOM

Mobclix and Nielsen Ink Mobile Ad Targeting Data Deal – GigaOM — Mon, 08 Feb 2010 15:26:32 +0000

[...] more affordable for mainstream consumers. The space still faces substantial hurdles, from a lack of performance metrics to consumer privacy concerns, but providing more detailed information about individual consumers [...]

By: Mobile Advertising Measurement | V/Speak

Mobile Advertising Measurement | V/Speak — Fri, 23 Oct 2009 16:37:27 +0000

[...] released an interesting article about 6 weeks back regarding the most important metrics to track in Mobile [...]

By: Mobile Advertising metrics besides Reach « All about Mobile Advertising

Mobile Advertising metrics besides Reach « All about Mobile Advertising — Sun, 18 Oct 2009 07:50:34 +0000

[...] Sharma recently wrote a good article about Mobile Metrics. Click here to read [...]

By: brwalsh

brwalsh — Wed, 30 Sep 2009 15:51:14 +0000

On the issue of Targeting mobile advertising, Ad networks haven’t solved the paradox that online ads can’t be made more personalized and relevant to users without techniques that create privacy issues. Room needs to be made in the mobile advertising ecosystem for the role of the operator, who can help make ads more relevant (and thus achieve higher success metrics) with “personalization” approaches that do not impact subscriber privacy. If interested, check out this blog
https://www.myciscocommunity.com/community/sp/mobility/blog/2009/09/15/mobile-advertising-the-operator-holds-the-advantage

By: McGuire’s Law » Blog Archive » Observations: Services - September 18, 2009

Fri, 18 Sep 2009 11:28:05 +0000

[...] Mobile Advertising Metrics: What Matters Most [...]

By: Leadpile’s Blog| Are We Effectively Able To Track Mobile Advertising?

Leadpile’s Blog| Are We Effectively Able To Track Mobile Advertising? — Thu, 10 Sep 2009 22:51:12 +0000

[...] different, there has to be alternative ways to measure success. After looking into this further, Gigaom.com pointed out some valid points on how mobile advertisers can effectively track [...]

By: Daniel Taylor

Daniel Taylor — Wed, 09 Sep 2009 22:25:10 +0000

I had to check the date on this blog post. 2009? Really?! Engagement was over-used two years ago, so why are we talking about it today?

As long as the mobile industry thinks of the other interactive platforms as monolithic, it’s missing the point. There are many different aspects of interactive media (internet video, casual gaming, cable VoD advertising and even brand-advertising networks) that have sought to define new forms of value to an otherwise unimaginative group of media planners.

And guess what, they’ve all faced the same challenge — to get media planners to step out of rudimentary CPM, CPC and ROI models. The challenge remains. The mobile community is just one set of interactive platforms available to media planners. Stop thinking you’re so special…and get in line.

By: In Mobile Media, Reach is the “Most Important” « The SiliconANGLE

Tue, 08 Sep 2009 16:30:11 +0000

[...] note that deeper looks are being taken by the “Virtual Analyst Network” Om Malik now employs at GigaOm PRO. From a post this morning: How many unique customers can you reach? Reach is still the most [...]

By: Xavier Facon

Xavier Facon — Tue, 08 Sep 2009 15:32:45 +0000

Many mobile ad networks do seem to think short term and there has been a status quo in mobile campaign metrics for a while. That much can be improved is something that some content publishers and agencies already realize. I was glad to see your article.

I elaborated on the issue in this blog post “Online Campaign Measurement Doesn’t Work for Mobile”

http://www.crispwireless.com/blog/09/08/1/online-campaign-measurement-doesn%E2%80%99t-work-mobile

By: Mobile Advertising Metrics: What Matters Most « I am a Bridge (Hugues Rey Blog)

Tue, 08 Sep 2009 08:37:09 +0000

[...] By Chetan Sharma | Monday, September 7, 2009 | 7:00 AM PT | 0 comments [...]

By: Mike Kelly

Mike Kelly — Tue, 08 Sep 2009 07:34:51 +0000

Perhaps a good litmus test for any marketing metric is to imagine what a tough CEO would say when you present the numbers. Would she get excited with the duration of sight? the true reach? the revenue?

From this point of view, ask ‘What is the CEO’s goal and how effective is this attempt to influence it working?’
Just a thought.

By: Advertising – advertising research | SEO Mixer Blog

Advertising – advertising research | SEO Mixer Blog — Tue, 08 Sep 2009 01:27:22 +0000

[...] Mobile Advertising Metrics: What Matters Most11 hours ago by Chetan Sharma When it comes to the mobile advertising ecosystem, one of the areas that needs significant work is that of metrics … [...]