Comments on: Hacking the Magical Number Seven With Storytelling http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/ Sat, 11 Feb 2012 03:38:10 +0000 hourly 1 http://wordpress.com/ By: cyberROTH Interactive Solutions » Blog Archive » Storytelling: Your Skeleton Key to the Brain http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223413 Sun, 13 Jun 2010 21:19:29 +0000 http://gigaom.com/?p=67038#comment-223413 [...] enable us to transcend our brains’ usual memory limitations, serving, in the words of Mike Speiser, as “one of mankind’s most efficient compression algorithms.” Thus, he explains, [...]

]]> By: "If you want to have an impact, tell a story" | Future:Media:Change http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223412 Wed, 07 Apr 2010 16:12:01 +0000 http://gigaom.com/?p=67038#comment-223412 [...] enable us to transcend our brains’ usual memory limitations, serving, in the words of Mike Speiser, as “one of mankind’s most efficient compression algorithms.”  Thus, he explains, [...]

]]> By: The Curious Power of Storytelling (on the lighter side) – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223411 Sat, 17 Oct 2009 12:52:55 +0000 http://gigaom.com/?p=67038#comment-223411 [...] first was forwarded to us by a reader of a post on Gigaom.com that looks at memory and story, with a focus on a career applications. In this first part of a BBC [...]

]]> By: Storytelling Helps Us Remember More than the Standard Seven Data Points « StoryFirst http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223410 Mon, 28 Sep 2009 21:36:17 +0000 http://gigaom.com/?p=67038#comment-223410 [...] Speiser recently wrote on the GigaOM Network that “our short-term memory is widely believed to have a capacity of seven elements, plus or [...]

]]> By: What We Can Learn About Pricing From Menu Engineers http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223409 Sun, 13 Sep 2009 07:01:58 +0000 http://gigaom.com/?p=67038#comment-223409 [...] as most of us must rely on relative pitch to discriminate amongst various tones, so too must the vast majority of consumers rely on relative [...]

]]> By: Public Speaking Tips [2009-09-12] http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223408 Sat, 12 Sep 2009 07:15:03 +0000 http://gigaom.com/?p=67038#comment-223408 [...] Speiser suggests storytelling is the key to being memorable. If you want to show your boss how hard you’ve [...]

]]> By: Mike Grishaver http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223407 Tue, 08 Sep 2009 18:18:55 +0000 http://gigaom.com/?p=67038#comment-223407 Excellent post as usual, Mike. When you think about the most famous, successful companies, they all have stories (Yahoo, Google, eBay, AOL) that detail/describe/mythologize their rise to prominence.

On the product side, stories can be much more specific, relating how a new product or service solves a common problem.

Great fodder for thinking, especially as I work on my next presentation.. I mean, story-board.

]]> By: Gillian Verga http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223406 Tue, 08 Sep 2009 17:54:53 +0000 http://gigaom.com/?p=67038#comment-223406 Hi Mike, great post as always. I hope you don’t mind my sharing with your readers the upcoming (next Monday) talk by Charlene Li, author of Groundswell. This is sponsored by HBSANC, an organization I know you support. I’ve heard Charlene speak before, and I think one of the reasons she’s such a compelling speaker is that she’s a great storyteller (how’s that for a tie-in to your post?? ;-)
Charlene is writing a new book, due out next May, and she’ll be giving a sneak peek at the material at this talk.
For those in the Bay Area interested in hearing Charlene speak, registration info is available here:
http://www.hbsanc.org/article.html?aid=560

]]> By: Eran Shir http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223405 Tue, 08 Sep 2009 04:31:13 +0000 http://gigaom.com/?p=67038#comment-223405 Mike, as always a great read. Just a small comment on the numbers exposition. You really want to read Gladwell’s latest: Outliers. Specifically, chapter 8 talks about this magical number 7 and how it’s not set in stone, but in fact in language. See this excerpt: http://www.gladwell.com/outliers/outliers_excerpt3.html

Cheers,
Eran

]]> By: Deb http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223404 Mon, 07 Sep 2009 18:19:47 +0000 http://gigaom.com/?p=67038#comment-223404 Story telling is important. We gotta be careful about making sure that the product/service is aligned with that story Kinda obvious; but I ‘ve been surprised how often end users/customers have been disappointed because the story got way ahead of what could be delivered. There ain’t enough Steve Jobs out there. :-(

]]> By: categorykiller.info http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223403 Mon, 07 Sep 2009 01:17:08 +0000 http://gigaom.com/?p=67038#comment-223403 heres a story Mike:
i spent 3 years alone in a room with several computers hacking education everything internet, put together several schematics, and for the past eight months i have been working ~14 hours a day, 7 days a week building the first prototype… Google suredone. then Google seeking venture capital. i wonder how many people in the world believe it when i say there are several schematics locked in my brain for internet technologies that do not exist?… Before i launch my first of many products?

great post, and at the very least i hope you are amused by this comment!

=)
jason nadaf

]]> By: Vijay http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223402 Mon, 07 Sep 2009 00:13:01 +0000 http://gigaom.com/?p=67038#comment-223402 Very interesting, adds a fresh flavor to the usual mix of articles here! Story-telling seems to be ingrained in human psyche as it is (and seems to have always been) practiced in every culture. We all seem to have learnt it effortlessly even as very small kids (specially to wriggle out of tight situations) and loved nothing more than reading and listening to stories. Another method to bolster short-term memory practiced by the yoga masters of yore (folklore?) is deliberate application of intense attention (concentration). I have no means of verifying this belief but they are said to have been able to repeat verbatim long passages recited in foreign languages.

]]> By: renaissance chambara alias Ged Carroll - Links of the day http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223401 Mon, 07 Sep 2009 00:03:17 +0000 http://gigaom.com/?p=67038#comment-223401 [...] Hacking the Magical Number Seven With Storytelling – interesting how storytelling helps the memory, of course social media now means that brands have less control over their own stories. Atomisation of content nukes the context making it at most an optional opt-in. [...]

]]> By: Satyen http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223400 Sun, 06 Sep 2009 22:57:48 +0000 http://gigaom.com/?p=67038#comment-223400 Good article, Mike. Stories are what we use constantly in the User Experience process as well. In addition to the points you make, they also serve to ensure you hit Pareto’s Principle in keeping the main focus of a product on what users are mostly likely to want to do. Stories tend to flush out the edge cases pretty quickly.

]]> By: Michael F. Martin http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223399 Sun, 06 Sep 2009 20:40:07 +0000 http://gigaom.com/?p=67038#comment-223399 Memory techniques like these flourished in the Middle Ages (and earlier) before the printing press. For an interesting history of the first westerner to learn Chinese see Spence’s *The Memory Palace of Matteo Ricci*. There are lots of great lessons for entrepreneurs in Ricci’s story.

]]> By: Hacking the Magical Number Seven With Storytelling « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/#comment-223398 Sun, 06 Sep 2009 19:46:57 +0000 http://gigaom.com/?p=67038#comment-223398 [...] Hacking the Magical Number Seven With Storytellinggigaom.com [...]

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