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Summary:

Facebook has two types of pages. The first is Facebook Pages, which allow public figures, businesses, or brands a space to share information, interact with their fans and create an interactive forum on Facebook. The other, Groups, focus less on a person, brand or business and […]

Facebook has two types of pages. The first is Facebook Pages, which allow public figures, businesses, or brands a space to share information, interact with their fans and create an interactive forum on Facebook. The other, Groups, focus less on a person, brand or business and more on a shared interest. Unlike Pages, Groups have a 5000-member limit. Pages can tie in with your account or brand, while Groups stand alone. Facebook Pages tend to work better for businesses while Groups do well for non-profits, interests and causes.

While Pages would seem to be the better option for most businesses, they’re really geared toward well-known brands. In this post, I’m going to explain how a small or one-person business can create an effective Facebook Page.

Setting Up Your Page

If you’re a one-person business, rather than creating Facebook pages for your name, consider setting up a Facebook page for the company, product or service name and add keywords to it. People may be more likely to subscrbe to your Page (become a “fan”) when they see the topic that follows the company name. For example, I’m a one-person business, so instead of creating my Page using my name, I used my official company name of “meryl.net.” I then expanded it to show “meryl.net: writing and editing.” Using this approach shows what kind of valuable information people will get if they subscribe to my Page. Not all of us have well-known brands like Coca Cola, Twitter or IBM.

create_facebook_page

Creating a new Facebook page requires picking a category for your Page. There are three main choices: “Local,” “Brand, Product or Organization” or “Artist, Band or Public Figure.” For my Page, I decided that “Local” was out, as all except one of my clients is located outside of Texas. I could have selected “Artist, Band, or Public Figure.” Not because I think I’m a rock star, but because it has a “Writer” subcategory. However, I decided to go with “Brand, Product or Organization” as it has “Communications” and “Professional Service” subcategories, which are a good fit for me. Take a look at the categories and their subcategories to see where you best fit.

Before Opening for Business

Prior to broadcasting that your Facebook Page is open for business, add some valuable content so people will see the benefits of subscribing:

  • Share tips on how to do things faster or more effectively with your product or service.
  • Post how-to videos or screencasts.
  • Announce free upcoming events or webinars.
  • Mention if you or someone from your company will be attending an event for a potential meet up.
  • Import your blog entries.

If you’re not ready for a page or want to become familiar with Facebook Pages, subscribe to some other pages and visit them regularly. See which ones work, and what makes them better than those that don’t work well. As long as you don’t come across as overly promotional, you’ll do fine.

How does your business or brand use Facebook?

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  1. Are facebook pages for business free? If not how much they cost?

  2. Free. Facebook has ads — but that’s a separate thing.

    1. But to create, maintain the page and add some fans you don’t need to pay anything, right?

      1. That’s right.

    2. I am trying to set up my business page on facebook but under the info tab I am only able to enter my location and phone number. Where can I enter a description of the company and my email, website etc.

      1. Caryn, different categories have different parameters. I came across this post searching for a definitive answer as to what the differences are. Can’t find it so far so I may have to research and write it myself. For now, I recommend sending a note to your “fans,” if you’ve launched your Page, telling them that you’re going to delete it and start over. Then rebuild the Page under the category of “Professional Services,” which provides an opportunity to tell your marketing story and value proposition. Good luck.

      2. @Mike. Did you ever write up the differences? I have just discovered that an organisation (bc we’re national) doesn’t get to include it’s address (even though we have a HQ). I’d like to know what other differences I might encounter before promoting the page.

    3. I guess I am too old for this, I need a step by step how to set this up. I am an Insurance Ageny and own my own Agency, Since I am independent many of my companies want me to network with the public via facebook, tweet, etc and I really don’t understand the concept of how and where to do it. I am in the process to start a website in the near future. HELP.

      1. Steve,
        You’re not too old, the face that you are here is proof of that. If you have not gotten any further support, or don’t know what to do, please look me up on facebook. I may be able to give you some help.

      2. I would be willing to help you set up your site, I can show you others that I have created if you are interested feel free to contact me.

      3. I agree Steve. Did you ever get the coaching you need to get your FB business site set up? I need someone to help me, my exasperation setting is set way too low.

  3. Make a Facebook Page for Your Small Business | Business loans up date today Friday, September 4, 2009

    [...] which earmark open figures, businesses , or brands a expanse … Read the example post: Make a Facebook Page for Your Small Business Posted in Business, Uncategorized | Tags: a-space-, Business, facebook, facebook-pages, [...]

  4. Thanks for the article. We set up our account months ago and are just now beginning to embrace it.

  5. I just set up a facebook page for an online store but I can’t seem to find it when I use my personal fb account. Typing the facebook page on the search bar does not seem to work. I know it’s there since I was the one who set it up.

    1. I have the same problem. I set up a Facebook page for a business but I can’t find it now in the search. Did anyone find an answer to this problem for you?

      1. I saw a comment on another site that you need to sign up and become a fan of your page before it will show up in searches. If you have no fans it doesn’t show. No idea why or if it’s true but give it a shot.

    2. go to HOME
      on the left side of the page, you’ll see a link to PAGES and ADS.
      Click that.

  6. To find your facebook fan page from your personal account, just click the search bar at the top and start typing the name of your fan page, for example, my business hypothetically is called “XYZ Products”, so I start typing “XYZ” in the search bar and it brings a drop down that shows it. OR you can view your own profile, click the “Info” tab, and WAY down at the bottom it says Pages… scroll through those until you find yours :)

    1. Thanks MamaCakes. Sorry I didn’t write that very clearly: the specific problem I have is that the page is not showing up on Facebook search. No-one else logged in on their own passwords can see it. Only I can, as you rightly say, through the methods above. I really need other folk to be able to view it. Thanks again.

      1. It might be that you need to get a certain number of fans for your page before it will show up in search. You need 100 fans to get a vanity URL, for example.

      2. I have the exact same problem. I have setup a business page and it looks “okay” and is published, yet others cannot see it or find it using the search?? Doesn’t seem right that you’d have to have some X number of fans before it is searchable?

      3. Same problem here as well with the page for company not appearing in the FB search results. I’ve looked….and looked on FB and have not been able to find why and how to fix.

        Has anyone gotten a definitive answer on the resolution to this issue.

      4. I’ve seen this before. The problem might be that the Page is not published. From the “Edit Page” menu, go to Settings and make sure the “status” of the Page is “published.” If you can’t find the Page via the Search, go to the bottom of the “Info” page on your personal profile. It should be listed there under “Pages.”

      5. Did the suggestions listed help you? I created a page and made it public a couple of days ago. I am not able to see my page in a general Internet search.

  7. I set up a page for my photography business and upload some photos. But the news feed has my name attached to it instead of Sweetwater Photos. How can I make it display the SP instead of my personal name?

    1. I have the same problem. I started a band page, and it isn’t displaying the bands name. It’s displaying my name.

    2. Get Your Image Write Tara Saturday, February 19, 2011

      go to “accounts”, on top right header field of your personal profile, and select “use facebook as page” on the drop down menu. You can then switch your identity. This is a new feature to facebook and now allows you to post likes and links to your business colleagues as your business profile and not your personal profile. About time too!

  8. Interesting post on Facebook Pages for small business.

    The next key is to market those pages effectively so that you reach your target audience with a simple message that shows the benefit to them to first visiting the page and then becoming a fan or subscribing to it.

    This is the same challenge with having a blog, website, LinkedIn or Twitter page (or any offline form of marketing collateral, for that matter).

    Here’s how to do that:

    1) Know *exactly* who your target audience is

    2) Find out what their fears and frustrations are, as well as their hopes for the future

    3) Speak to them in language they can understand (ie: words THEY use) about why your solution is the best for them

    4) Have an immediate call-to-action so that they take action right away instead of trusting them to remember it for later.

    Paul

  9. I need some advice. I have a personal facebook account. old friends, etc..about 70 “friends”. I have a small but growing scientific equipment distribution business called “Scientificgear”. I want to use facebook for the company but don’t necessarily want to mix my business with the personal stuff. If I create a facebook page for “scientificgear” under my personal account won’t it overload everything with business related updates? what should I do?

    any help is appreciated.

    Hank

  10. i want to know what will be the url of the facebook business page
    http://www.facebook.com/****** or http://www.facebook.com/pages/******

    i am really confused please help

    1. priyanka – you can change url, for example

      http://www.facebook.com/pages/MyVoucherCodescouk/41731266114

      into

      http://www.facebook.com/myvouchercodes

      once your Facebook Page reaches 100 (I think) fans. This can be done at

      http://www.facebook.com/username/

      More at http://blog.facebook.com/blog.php?post=90316352130

      Hope this helps :-)

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