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	<title>Comments on: Why Sony Ericsson Is Living in a Land of Make.Believe</title>
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	<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/</link>
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		<title>By: What Sony Ericsson Should Do With Its New $676M</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223251</link>
		<dc:creator><![CDATA[What Sony Ericsson Should Do With Its New $676M]]></dc:creator>
		<pubDate>Fri, 16 Oct 2009 17:52:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223251</guid>
		<description><![CDATA[[...] is in the midst of a restructuring effort that will eliminate 2,000 jobs, and is betting heavily on a brand makeover and a new lineup of handsets that will hit the shelves in time for the holidays. But it continues [...]]]></description>
		<content:encoded><![CDATA[<p>[...] is in the midst of a restructuring effort that will eliminate 2,000 jobs, and is betting heavily on a brand makeover and a new lineup of handsets that will hit the shelves in time for the holidays. But it continues [...]</p>
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		<title>By: partabgar.net &#187; Blog Archive &#187; Sony Ericsson</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223250</link>
		<dc:creator><![CDATA[partabgar.net &#187; Blog Archive &#187; Sony Ericsson]]></dc:creator>
		<pubDate>Mon, 14 Sep 2009 17:19:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223250</guid>
		<description><![CDATA[[...] Why Sony Ericsson Is Living in a Land of Make.Believe caption id=attachment_67641 align=alignleft width=129 caption=Sony Ericsson Yari with gesture gaming][/caption]Sony Ericsson (s sne) (s ericy) is hoping &#8230; gigaom.com/&#8230;/why-sony-ericsson-is-living-in-a-land-of-make-believe/ &#8211; Cached &#8211; Similar [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Why Sony Ericsson Is Living in a Land of Make.Believe caption id=attachment_67641 align=alignleft width=129 caption=Sony Ericsson Yari with gesture gaming][/caption]Sony Ericsson (s sne) (s ericy) is hoping &#8230; gigaom.com/&#8230;/why-sony-ericsson-is-living-in-a-land-of-make-believe/ &#8211; Cached &#8211; Similar [...]</p>
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		<title>By: Adam</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223249</link>
		<dc:creator><![CDATA[Adam]]></dc:creator>
		<pubDate>Thu, 10 Sep 2009 23:54:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223249</guid>
		<description><![CDATA[I said it when the first iphone came out and I will say it again now.  Sony needs a psp cell-phone.  It just makes sense. If they do that, they will be a very competive alternative to the iphone now while everyone else is still playing catchup.  If they wait, they will lose that ground to the other cell phone makers trying despeatly yo dig into apple&#039;s iphone share.  But hte question of &quot;why&quot; hit hasen&#039;t happened yet is simple:  it makes sense,  and sony&#039;s managment does not pay attention to things that make sense.  .]]></description>
		<content:encoded><![CDATA[<p>I said it when the first iphone came out and I will say it again now.  Sony needs a psp cell-phone.  It just makes sense. If they do that, they will be a very competive alternative to the iphone now while everyone else is still playing catchup.  If they wait, they will lose that ground to the other cell phone makers trying despeatly yo dig into apple&#8217;s iphone share.  But hte question of &#8220;why&#8221; hit hasen&#8217;t happened yet is simple:  it makes sense,  and sony&#8217;s managment does not pay attention to things that make sense.  .</p>
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		<title>By: Why Sony Ericsson Is Living in a Land of Make.Believe &#124; Ethiopian News</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223248</link>
		<dc:creator><![CDATA[Why Sony Ericsson Is Living in a Land of Make.Believe &#124; Ethiopian News]]></dc:creator>
		<pubDate>Sat, 05 Sep 2009 20:32:13 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223248</guid>
		<description><![CDATA[[...] Colin Gibbs &#124; gigaom.com)  var infolink_pid = [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Colin Gibbs | gigaom.com)  var infolink_pid = [...]</p>
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		<title>By: Michael A M Davies</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223247</link>
		<dc:creator><![CDATA[Michael A M Davies]]></dc:creator>
		<pubDate>Sat, 05 Sep 2009 03:26:11 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223247</guid>
		<description><![CDATA[It&#039;s clear that there is actually a significant opportunity for a PSP Phone, when you look at the comparative numbers for the iPhone and iPod Touch as gaming platforms: http://blog.endeavourpartners.net/2009/09/04/is-a-psp-phone-just-make-believe/]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s clear that there is actually a significant opportunity for a PSP Phone, when you look at the comparative numbers for the iPhone and iPod Touch as gaming platforms: <a href="http://blog.endeavourpartners.net/2009/09/04/is-a-psp-phone-just-make-believe/" rel="nofollow">http://blog.endeavourpartners.net/2009/09/04/is-a-psp-phone-just-make-believe/</a></p>
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		<title>By: Is a PSP Phone just make believe? &#171; Endeavour Partners</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223246</link>
		<dc:creator><![CDATA[Is a PSP Phone just make believe? &#171; Endeavour Partners]]></dc:creator>
		<pubDate>Sat, 05 Sep 2009 03:18:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223246</guid>
		<description><![CDATA[[...]  It seems that Sony Ericsson&#8217;s adoption of the make.believe tag line has prompted at least some commentators to call again for it to release a PSP Phone: But Sony Ericsson’s only real hope for the long-term [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  It seems that Sony Ericsson&#8217;s adoption of the make.believe tag line has prompted at least some commentators to call again for it to release a PSP Phone: But Sony Ericsson’s only real hope for the long-term [...]</p>
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		<title>By: Santosh Puthran</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223245</link>
		<dc:creator><![CDATA[Santosh Puthran]]></dc:creator>
		<pubDate>Fri, 04 Sep 2009 15:18:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223245</guid>
		<description><![CDATA[Sony Ericsson handset seems to be end of the road. They tried to focus on making the phone as an MP3 player when its competitors were busy making video phone or touch phone. Their phones have small screen. I don&#039;t they had mobile internet in their mind when they were developing phones.

So SE phones need a drastic change or it will be in league of Motorola !!!]]></description>
		<content:encoded><![CDATA[<p>Sony Ericsson handset seems to be end of the road. They tried to focus on making the phone as an MP3 player when its competitors were busy making video phone or touch phone. Their phones have small screen. I don&#8217;t they had mobile internet in their mind when they were developing phones.</p>
<p>So SE phones need a drastic change or it will be in league of Motorola !!!</p>
]]></content:encoded>
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		<title>By: Runningthe Numbers</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223244</link>
		<dc:creator><![CDATA[Runningthe Numbers]]></dc:creator>
		<pubDate>Fri, 04 Sep 2009 11:20:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223244</guid>
		<description><![CDATA[Palm is too expensive (about $4-$5 billion if any premium is paid) and runs a proprietary version of Linux. Better to &quot;go Android&quot; and join the VERY big crowd.]]></description>
		<content:encoded><![CDATA[<p>Palm is too expensive (about $4-$5 billion if any premium is paid) and runs a proprietary version of Linux. Better to &#8220;go Android&#8221; and join the VERY big crowd.</p>
]]></content:encoded>
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		<title>By: Hephail</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223243</link>
		<dc:creator><![CDATA[Hephail]]></dc:creator>
		<pubDate>Fri, 04 Sep 2009 03:08:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223243</guid>
		<description><![CDATA[Having bought an Xperia X1(My third Sony Ericsson), I must say my exasperation levels hit the roof! I mean, if you are going to shift to a new platform like Windows Mobile 6.1, atleast ensure that all the great features from your older models viz. P990I, are present.
Friends can&#039;t believe it&#039;s an SE phone because the sound is so bad.
I have seen the entire phone literally die slowly to the point where only the touchscreen works (and this from a phone whose USP is the keypad and the Panels button)

If this is how the top-end model fares, I only shudder to think of low-end users.

I have stopped recommending SE anymore!

Forget branding, just focus on retention of regulars!!!]]></description>
		<content:encoded><![CDATA[<p>Having bought an Xperia X1(My third Sony Ericsson), I must say my exasperation levels hit the roof! I mean, if you are going to shift to a new platform like Windows Mobile 6.1, atleast ensure that all the great features from your older models viz. P990I, are present.<br />
Friends can&#8217;t believe it&#8217;s an SE phone because the sound is so bad.<br />
I have seen the entire phone literally die slowly to the point where only the touchscreen works (and this from a phone whose USP is the keypad and the Panels button)</p>
<p>If this is how the top-end model fares, I only shudder to think of low-end users.</p>
<p>I have stopped recommending SE anymore!</p>
<p>Forget branding, just focus on retention of regulars!!!</p>
]]></content:encoded>
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		<title>By: ajolie1</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223242</link>
		<dc:creator><![CDATA[ajolie1]]></dc:creator>
		<pubDate>Fri, 04 Sep 2009 01:43:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223242</guid>
		<description><![CDATA[Problems with Sony:
1) closed system; closed mind
2) no software capability
3) no internet capability

Their only hope is to buy Palm.  This gives them an OS, software capability but no internet capability (cloud services).

Then they need to boot out all the people at the top and bring in an internet generation capable management team.]]></description>
		<content:encoded><![CDATA[<p>Problems with Sony:<br />
1) closed system; closed mind<br />
2) no software capability<br />
3) no internet capability</p>
<p>Their only hope is to buy Palm.  This gives them an OS, software capability but no internet capability (cloud services).</p>
<p>Then they need to boot out all the people at the top and bring in an internet generation capable management team.</p>
]]></content:encoded>
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		<title>By: The Gungle &#8211; GigaOm on Sony Ericsson&#8217;s make.believe marketing</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223241</link>
		<dc:creator><![CDATA[The Gungle &#8211; GigaOm on Sony Ericsson&#8217;s make.believe marketing]]></dc:creator>
		<pubDate>Thu, 03 Sep 2009 23:34:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223241</guid>
		<description><![CDATA[[...] GigaOm Why Sony Ericsson Is Living in a Land of Make.Believe . [...]]]></description>
		<content:encoded><![CDATA[<p>[...] GigaOm Why Sony Ericsson Is Living in a Land of Make.Believe . [...]</p>
]]></content:encoded>
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		<title>By: Rodolfo</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223240</link>
		<dc:creator><![CDATA[Rodolfo]]></dc:creator>
		<pubDate>Thu, 03 Sep 2009 21:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223240</guid>
		<description><![CDATA[Nice, I mean these phones have the same voice functionalities that my Nokia 2100 had in 1995. So why exactly should I care? Given their stern refusal to upgrade the voice experience to IP (because tech progress might disrupt mobile operators business models) at least they should indeed move to an entertainment device and integrate with the PSP.

Spot on.

Only that environment would give them access to quality developers without giving out control to Google or Microsoft.

Trouble is either they have been planning it for a long time or you won&#039;t see squat for 2-3 years.]]></description>
		<content:encoded><![CDATA[<p>Nice, I mean these phones have the same voice functionalities that my Nokia 2100 had in 1995. So why exactly should I care? Given their stern refusal to upgrade the voice experience to IP (because tech progress might disrupt mobile operators business models) at least they should indeed move to an entertainment device and integrate with the PSP.</p>
<p>Spot on.</p>
<p>Only that environment would give them access to quality developers without giving out control to Google or Microsoft.</p>
<p>Trouble is either they have been planning it for a long time or you won&#8217;t see squat for 2-3 years.</p>
]]></content:encoded>
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		<title>By: Jesse Kopelman</title>
		<link>http://gigaom.com/2009/09/03/why-sony-ericsson-is-living-in-a-land-of-make-believe/#comment-223239</link>
		<dc:creator><![CDATA[Jesse Kopelman]]></dc:creator>
		<pubDate>Thu, 03 Sep 2009 20:52:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=67637#comment-223239</guid>
		<description><![CDATA[Rather than PSP, I think Sony-Ericsson should leverage the Vaio brand -- at least for smartphones. Now if they came out with a phone that actually were PSP-compatible . . . As for inattention to the low-end, who cares? There are no margins there. What does one gain? Leverage with carriers? Having no low-end product didn&#039;t hurt Apple on that end. Instead, I&#039;d argue that the big Moto/Nokia/S-E worry far too much about market share. Leave the low end stuff to South Korea and China and concentrate on the higher margin categories. Isn&#039;t it better to be BMW than GM?]]></description>
		<content:encoded><![CDATA[<p>Rather than PSP, I think Sony-Ericsson should leverage the Vaio brand &#8212; at least for smartphones. Now if they came out with a phone that actually were PSP-compatible . . . As for inattention to the low-end, who cares? There are no margins there. What does one gain? Leverage with carriers? Having no low-end product didn&#8217;t hurt Apple on that end. Instead, I&#8217;d argue that the big Moto/Nokia/S-E worry far too much about market share. Leave the low end stuff to South Korea and China and concentrate on the higher margin categories. Isn&#8217;t it better to be BMW than GM?</p>
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