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Summary:

YouTube is in talks with Hollywood studios about renting movies through the video-sharing site, according to the Wall Street Journal‘s sources. From the Journal: Now YouTube is talking to Lions Gate Entertainment Corp., Sony Corp. and Warner Bros. about integrating newer titles into the existing YouTube […]

YouTube is in talks with Hollywood studios about renting movies through the video-sharing site, according to the Wall Street Journal‘s sources. From the Journal:

Now YouTube is talking to Lions Gate Entertainment Corp., Sony Corp. and Warner Bros. about integrating newer titles into the existing YouTube site, most of which it would carry a rental charge. In some cases, these titles might be available on the site on the same day that they come out on DVD. It is unclear to what extent older movies or television shows will be part of the new agreements.

Movies would be streamed and would reportedly cost $3.99 (though the Journal doesn’t say it, at this price point, movies would probably be in standard definition) to keep it on par with other rental services like Apple’s iTunes and Amazon VOD. There could even be instances in which YouTube streams the movies for free with advertising.

Interestingly, the Journal says a test will be conducted with 10,000 Google employees, which would be half of the search giant’s workforce, according to Hoover’s data. The test was supposed to start this September but was delayed as negotiations continued.

Google CEO Eric Schmidt indicated in April that YouTube would experiment with “micropayments and other forms of subscription models,” so if true, this news would certainly fall in line with that.

YouTube has been pushing its way into premium full-length content for a while now, but success has been a mixed bag. The video site streamed Sony movies like Ghostbusters via Crackle, and also has existing partnerships with MGM and Lionsgate. Two recent deals with Warner Bros. and Disney resulted in only short-form clips. The site did recently run in full through Sony’s Crackle.

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  1. no way, that is awesome!!!

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  2. [...] post:  YouTube to Rent Movies? VN:F [1.6.3_896]please wait…Rating: 0.0/10 (0 votes cast)VN:F [1.6.3_896]Rating: 0 (from 0 [...]

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  3. [...] thousand Google employees — or half of the search giant's workforce — will test the service for three months. This test was supposed to begin in September, but negotiations have apparently [...]

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  4. [...] The going rate for other movies will likely be around $3.99 (for standard definition, according to NewTeeVee’s estimates), which is the cost of most new release iTunes movie rentals. Whether users could also optionally [...]

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  5. [...] considering entry into streaming movie rentals (a la the Netflix Watch Now player). NewTeeVee has further information, including speulation that rentals would cost $3.99 per movie.  Not much to add here, other than [...]

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  6. [...] The going rate for other movies will likely be around $3.99 (for standard definition, according to NewTeeVee’s estimates), which is the cost of most new release iTunes movie rentals. Whether users could also optionally [...]

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  7. [...] news comes not long after earlier reports that YouTube was in talks with major film studios to introduce a movie rental service. In that report, YouTube was expected to charge about $3.99 for movie streams, putting it in [...]

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  8. [...] news comes not long after earlier reports that YouTube was in talks with major film studios to introduce a movie rental service. In that report, YouTube was expected to charge about $3.99 for movie streams, putting it in [...]

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