Paid search management platform startup ClickEquations has raised $3 million in a round of funding, according to an SEC filing. The company’s pay per click software is used by advertisers and agencies to manage paid search campaigns. The company was known until April as Commerce 360 and had previously raised two undisclosed rounds of funding.
Competitors include Kenshoo, Marin Software, and Clickable, although ClickEquations says it differentiates itself in various ways, which it lists here. On its website, the startup lists First Round Capital, Internet Capital Group, Terrapin Partners, and Novitas Capital as investors. The company isn’t commenting yet about this round, saying it will provide more details “by the end of next week.” We’ll update this post then.