Comments on: Paramount Tries Before it Buys into Redbox Model

By: Paramount: Redbox Had ‘Minimal Impact’ on DVD Sales

Paramount: Redbox Had ‘Minimal Impact’ on DVD Sales — Tue, 15 Jun 2010 22:16:07 +0000

[...] sales. Paramount was the only major studio to conduct such a detailed analysis, using information that it received through a deal which involved data about rental trends at different [...]

By: 5 Questions With… Redbox’s Mitch Lowe

5 Questions With… Redbox’s Mitch Lowe — Sun, 23 May 2010 07:02:52 +0000

[...] 0 Redbox’s entrance into the word of media distribution led to both interest and lawsuits from the major studios, but its new approach to DVD rentals may just be only one step [...]

By: Paramount Re-Ups With Redbox

Paramount Re-Ups With Redbox — Tue, 15 Dec 2009 00:00:59 +0000

[...] original agreement, which was set to conclude at the end of December, offered new releases to Redbox in exchange for [...]

By: Davis Freeberg

Davis Freeberg — Wed, 26 Aug 2009 01:41:31 +0000

So far this debate has been centered around the impact that $1 pricing is having on packaged media, but I think that the implications of Redbox go significantly beyond that. It more or less caps VOD and digital downloads at around $3 a piece because people won't pay outrageous amounts if they know that there is a less expensive versions out there.

Hopefully, this leads to more titles hitting the web and an end the super high download rates (designed to discourage consumers from going digital) At the end of the day though, Paramount can look at Redbox's data all they want, but if the pricing creates a floor on what they can charge, they are turning over a lot of power to Redbox.