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Summary:

Last month we got a tip that Yahoo (NSDQ: YHOO) was in the final stages of buying one of the largest Arab online portals Maktoob, for about…

Maktoob

Last month we got a tip that Yahoo (NSDQ: YHOO) was in the final stages of buying one of the largest Arab online portals Maktoob, for about $75 million. This was right when the MSFT-Yahoo deal was announced, and we tried kicking the tires on it, and finally gave up with just a tweet about it. Turns out it is true, as the tweets from the official company account confirm. This is the first major buy by a U.S. portal company in the Arab region, a fast-growing internet and mobile market.

Yahoo Maktoob panel at the press conference, #maktoob on TwitpicThe Jordan-based portal was founded in 1999 mainly to offer a free Arabic language online e-mail service, a rarity then. It expanded from there to include all the regular features of a portal. In June 2005, the UAE-based PE house Abraaj Capital purchased 40 percent stake in the company for $5.2 million, which in turn flipped it to Tiger Global Management in Dec 2007. More about the company history here in Wikipedia.

According to Maktoob’s business news feed, a joint announcement was made by Keith Neillson, VP of emerging markets, Samih Toukan, founder Maktoob, and Ahmed Nassef, GM of Maktoob, at a company wide conference. The price was not officially announced, but our sources say it is in the $75 million to $80 million range. The new Yahoo division will be called Yahoo Middle East.

Some selected tweets from the company’s feed (paraphrased for clarity):

»  After today yahoo products will be made arabic and content arabized.
»  Uniting Yahoo’s 20 million users from the arab world, with Maktoob’s 16 million.
»  Starting with arabic mail and messenger
»  Other parts of Maktoob group, Souq.com, Cashu.com, Tahadi mmo games, and Araby.com are not part of the deal but will be a separate company called Jabbar Internet Group.
»  Product will be co-branded Yahoo and Maktoob; deal expected to close in Q4

Updated from a story on Maktoob’s business new channel: The remaining products under the Maktoob Group, not part of the Yahoo deal, will operate under a new entity called the Jabbar Internet Group, capitalized to about $20 million, which means the founder are not staying as part of this deal. Ahmed Nassef, the current GM of Maktoob.com, will continue to lead the Maktoob.com teams and will report to Keith Nilsson. Yahoo and Jabbar will continue to have a “strong commercial relationship” going forward, which will include the promotion of Jabbar companies on the Maktoob.com portal, the two companies said.

A very important concern that will come up with this acquisition by a global company like Yahoo: concerns over freedom of speech in a region known for censorship of free speech online. Yahoo will be closely watched on how it reacts to such concerns and requests by local governments from here on. Its China policy has come under fierce criticism over the years.

  1. I think Maktoob has great revenue potential for Yahoo. You can see their revenue details and community growth from 2001-2005 here:

    http://www.dubaibeat.com/2009/08/25/maktoob_revenue_from_2001_to_2.php

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  2. Revenue growth of 300% in 5 years combined isn't great actually, especially in a manipulated cartelized market like Middle east where CPM rates for a simple banner stands at USD 10-40.

    Yahoo will not be able to cheat clients , the way Middle eastern dotcom companies are doing.

    Its going to be a blessing for the Industry because Yahoo is very unlikely to play along with other dotcoms but will offer services at normal pricing model.

    We gonna see few others shutting shop

    By the way, $75 million is definitely 5 times higher than the real worth of maktoob

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  3. Sidhaarthaa Bezboraa -Wireless Friday, August 28, 2009

    Its an interesting deal in the Middle East. My sources have confirmed the deal to be around 100M$.

    This is a great opportunity for Yahoo to build its ME presence. As of now there are no other big portals like Maktoob and Yahoo can actually leverage on this deal.

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  4. Poor yahoo, I live in Jordan and the last time I heard about Maktoob was almost 10 years ago … No one uses it anymore, only creeps wanna find little kids or chicks in the chat rooms …

    Another question I want my old yahoo back, how can I remove the yahoo maktoob page, I mean yahoo has been my homepage since forever, I hate to change it now! Please reply fast, or at least make an option to have our normal Yahoo back for the ones who want it that way. Thank you

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