10 Comments

Summary:

Southwest Airlines said today that it will begin a fleetwide rollout of its in-flight Wi-Fi service in the first quarter of 2010, putting it on track to be the first major airline to offer broadband access in all of its planes. The service, in partnership with […]

southwest-logoSouthwest Airlines said today that it will begin a fleetwide rollout of its in-flight Wi-Fi service in the first quarter of 2010, putting it on track to be the first major airline to offer broadband access in all of its planes. The service, in partnership with Row 44, has been in the testing stage for the past year; it provides roughly 30 Mbps of bandwidth to a plane via Ku band satellites (and can theoretically make your cell phone work, too!).

Alaska Airlines is also using Row 44’s in-flight Wi-Fi, which competes with Aircell’s air-to-ground based service, called gogo. Southwest is still working on final pricing and said it will “continue testing price points through the end of 2009.” Currently, it costs between $2 and $12 per flight, depending on the distance of the flight and the type of device used to connect. Presumably this means iPod Touch and MacBook Pro users pay different prices. According to market research firm In-Stat, by 2012, in-flight broadband will be a billion-dollar-a-year business. Southwest operates some 3,200 flights per day on its more than 500 Boeing 737 aircraft.

  1. yeah !! Finally…any news on the transatlantic carriers . Was bummed to see the lufthansa service go away..

    Share
  2. Om, I sure hope my experience and those of 4 others on a SW flight was an exception…

    http://dealarchitect.typepad.com/deal_architect/2009/07/yearning-to-get-on-the-att-mobile-network.html

    Share
  3. finally! those are both the airlines i fly!

    Share
  4. [...] putting it on track to be the first major airline to offer broadband access in all of its planes. GigaOm /Computer [...]

    Share
  5. [...] Shared Southwest to Roll Out Wi-Fi Fleetwide in Q1 2010 [...]

    Share
  6. [...] with corporate expectations. Among survey respondents (all of whom who were business travelers) who have used in-flight Wi-Fi, 72 percent use it to check personal email; 68 percent check work email; 49 percent browse the web; [...]

    Share
  7. [...] with corporate expectations. Among survey respondents (all of whom who were business travelers) who have used in-flight Wi-Fi, 72 percent use it to check personal email; 68 percent check work email; 49 percent browse the web; [...]

    Share
  8. [...] Southwest to Roll Out Wi-Fi Fleetwide in Q1 2010 (gigaom.com) [...]

    Share
  9. [...] Southwest to Roll Out Wi-Fi Fleetwide in Q1 2010 (gigaom.com) [...]

    Share

Comments have been disabled for this post