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Summary:

About Twitter’s plans to bring in $140 million in revenue next year … some of it will come from charging users for premium accounts. The a…

Twitter Bird
photo: Flickr / Matt Hamm

About Twitter’s plans to bring in $140 million in revenue next year … some of it will come from charging users for premium accounts. The accounts will include detailed analytics and ID verification (so that businesses don’t have to worry about having their brands hijacked by impostors); co-founder Biz Stone told VentureBeat that Twitter is in the “first phase” of rolling out these accounts.

Twitter is also working on new APIs, or programming languages that companies can use to create apps (like TweetDeck), geared specifically toward business customers; Stone said the commercial APIs would be out later this year. The goal is to offer enterprises a suite of tools — from the APIs, the account verification and the premium analytics — that they feel justified paying for.

There has been tons of speculation around Twitter’s revenue-generation plans: yesterday I suggested that they were prepping to offer geotargeted ads; board member Todd Chaffee alluded to a potential e-commerce platform, while Kevin Thau, Twitter’s head of mobile business development, hinted at rev-sharing deals with wireless carriers and handset makers for its use as a mobile utility.

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  1. Is it just me, or does anyone else recognize that Twitter is clearly in the B2B business, not a B2C or even C2C? I don't believe that there are enough consumers on Twitter to make profitable, particularly in the <30 demo.

  2. Jean-Yves Landry Tuesday, August 25, 2009

    Why Twitter dosnt put Google PPC accross the website is the most intriguing question of the year. WTF is wrong with them. PPC COMON !!!!!!!!!

  3. The training on social marketing was fantastic. Keep up the great work. Please let me know if i can help.

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