Summary:

Journalism Online hasn’t moved beyond letters of intent on the commercial side but the Steve Brill-Gordon Crovitz-Leo Hindery Jr. enterprise…

Journalism Online Founders: Gordon Crovitz (l), Leo Hindery, Steve Brill (r)

Journalism Online hasn’t moved beyond letters of intent on the commercial side but the Steve Brill-Gordon Crovitz-Leo Hindery Jr. enterprise is adding a non-profit service that already has a launch partner: the London-based Institute for War and Peace Reporting (IWPR). The non-profit service announced this morning (these are intentional non-profits, not the other kind looking at various online pay models) offers access to a range of options similar to the commercial ones: online affinity programs, micro-donations, targeted donations for projects or topics.

Some of it hinges on the concept of Journalism Online’s universal accounts; the company says account users will be able to donate when they “access content from any of Journalism Online’s affiliates around the world.” Who will those affiliates be? Aye, there’s the rub.

While JO has letters of intent from publishers that cover 506 newspapers, magazine and

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