8 Comments

Summary:

Retweeting, or copying and posting another person’s tweet on Twitter, has become so popular that the San Francisco-based micro-messaging startup plans to incorporate a formal retweet feature on its site and API, co-founder Biz Stone wrote in a blog post last week. Because the update is […]

twitter-bird1Retweeting, or copying and posting another person’s tweet on Twitter, has become so popular that the San Francisco-based micro-messaging startup plans to incorporate a formal retweet feature on its site and API, co-founder Biz Stone wrote in a blog post last week. Because the update is more fluid than the current cut-and-paste manual method, it will be easier for people to share content and could spur them to retweet more, making Twitter more of a discovery content platform. Though the feature won’t be available for a few more weeks, developers already have an idea of how it will impact Twitter-based applications and the site’s overall ecosystem — and despite some reservations, the consensus among them is that it’s a step in the right direction.

Tweetmeme is the first company that comes to mind when it comes to retweeting because the function is the backbone of its web site, which aggregates the most popular links on Twitter based in part on the number of times people have retweeted them. It also developed a retweet button that can be installed on sites, blogs and RSS feeds. Tweetmeme CEO and founder Nick Halstead said he’s happy that Twitter is supporting the function and believes it will increase the overall number of retweets across the Twitter network. But he worries it will divide users into two tiers: those who use the retweet feature and those who stick with the current copy-and-paste method. Halstead believes some people will ignore the upcoming feature because it won’t let them add their own content to a retweet. Social media consultant and blogger Stowe Boyd also voiced this concern in a recent blog post, saying: “(I)f Twitter takes away our ability to comment on the retweets, people will start running around outside the implementation to get back the capabilities that have been taken away.”

The inability to comment on a retweet impacts the UIs of many Twitter-based applications, including Tweetdeck, HootSuite and CoTweet. Developers of these apps have created their own ways to post a retweet and will have to tweak them to accommodate the update. When people post a retweet via CoTweet, for instance, a dialogue box pops up that lets them edit the original tweet and choose when the retweet will be posted. But because the upcoming feature doesn’t let users edit a retweet, CoTweet CEO Jesse Engle said, that dialogue box will need to be modified. The company is still deciding how the new one will look.

The current method used to post a retweet on HootSuite and Tweetdeck is similar to that of CoTweet, except the retweet is posted in a box on top of your Twitter feed for you to edit. HootSuite is also deciding how the new feature will be incorporated into its app’s interface, said company CEO Ryan Holmes. Meanwhile, Tweetdeck will be reaching out to its users to get feedback on what elements of the retweet API they’d like the company to integrate and when the new feature should be launched, according to Tweetdeck CEO Iain Dodsworth.

Despite the UI changes, developers all agree that the upcoming feature will provide better metrics about which retweets are the most popular among Twitter users and why, as well as make it easier to track a series of retweets across the site. Some new users have been confused about what a retweet is and how to do it, and the feature could eradicate that problem. The update will also give more attribution to the original tweet, which will be displayed in the Twitter feed with the names of those who retweeted the message listed below. This will help businesses that use Twitter create more brand awareness around its followers, according to CoTweet’s Engle.

Here’s a mockup of the new feature:
retweet mockup

Images courtesy of Twitter.

You’re subscribed! If you like, you can update your settings

  1. I believe Twitter has two goals by having a retweet API.

    The first, is that it lets them track the flow of tweets through the system. That should provide some interesting stats about the influence of a tweeter.

    The second, one seems clear by the implementation. They aren’t letting you edit the tweet because it means they don’t have to actually store it in the database. They get to save a significant amount of bandwidth by just referencing an existing tweet.

    Losing the ability to edit the tweet and add your own comment will limit the usefulness of the API. But the reality is that Twitter won’t stop people from retweeting using the old method, so both works. Clever developers should use the API when the user doesn’t edit it and switch to the old method if they do.

  2. AJF7688 Blog – What Do App Developers Think About Twitter's Upcoming Changes? Monday, August 17, 2009

    [...] See original here: What Do App Developers Think About Twitter's Upcoming Changes? [...]

  3. Retweeting is already a breeze with Tweetdeck and we advise all our clients to use this app.

  4. WTH is that confirmation in the image:

    retweet to your followers? just a dumb question, I cant retweet to not followers.

    BTW, Twitter must keep old apis to still working, even I think the next step will be to Block/ignore some rts, just in case your friends retweet themselves and you wont need the same tweet in your timeline

    And I encourage you to use seesmic or Spaz instead of tweetdeck :)

  5. Its odd to me when people say tweetmeme comes to mind when talking about retweets. Tweetmeme doesn’t even track retweets. They track the number of times a LINK has been included in a URL. While this is obviously an incredible feature and has had huge success, it doesn’t really have a lot to do with retweeting. Sites like dailyrt.com, retweetist.com and repeets.com track actual retweets and rank TWEETS as opposed to LINKS based on those numbers.

  6. Nice post. This will be very helpful since I want to run a twiiters upcoming feature.

  7. Natalie Michelson Friday, August 21, 2009

    I think another lacking aspect of this feature is that you will see the person who is being retweeted in your timeline instead of the person you are following who did the retweeting (well unless you look at the tiny text below :P)! Often times I feel the person doing the RTing is more important than what is being RTed as far as rapid tests for potential tweet quality are concerned :P.

    That said, I think a lot of Twitter’s power comes from this RTing phenomenon so I’m glad to see them thinking about it and trying to find new ways to utilize and work with it.

  8. Will the Bing/Google Twitter Deals Squeeze Out Real-Time Search Upstarts? Thursday, October 22, 2009

    [...] lacking some of the features offered by other real-time search engines. TweetMeme, for instance, aggregates the most popular links on Twitter, including YouTube videos and photos, based in part on the number of times people have retweeted [...]

Comments have been disabled for this post