Summary:

Missteps in GM’s 230 Campaign: General Motors’ buzzy 230 MPG marketing campaign for the Chevy Volt “was flawed because it was ill-timed, targeted a group that is not likely to be the core Volt buyer and — most of all — didn’t offer enough clues to […]

Missteps in GM’s 230 Campaign: General Motors’ buzzy 230 MPG marketing campaign for the Chevy Volt “was flawed because it was ill-timed, targeted a group that is not likely to be the core Volt buyer and — most of all — didn’t offer enough clues to engage people.” — Ad Age

Focus on Elon Musk: In a profile of Tesla CEO Elon Musk, Tad Friend says the startup’s 500 employees “have faith” in Musk’s abilities as an engineer and an entrepreneur, but some “worry about his aptitude” for selling cars. — The New Yorker

Health Care: A Prelude to Climate Bill Debate: “Following on the heels of the so-far successful anti-health-care backlash, advocates and opponents on the climate bill are funneling cash into groups designed to rally at town halls and to ‘educate’ voters.'” — WSJ’s Environmental Capital

Figuring Out Cleantech Financing: “There are signs that entrepreneurs and investors in the green-tech field are getting a better grip on how to finance their ideas. The key is to pull money from different sources at different stages.” — CNET’s Green Tech

Uptick Expected for Smart Grid, Energy Storage Investments: “Industry experts and company executives are expecting the appetite for investments in green technologies…to see a significant pickup as early as this fall, with continued improvement through 2010.” — Reuters

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