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Big news helped make June a record month for video viewers, according to the latest numbers from comScore. The research firm said events like Michael Jackson’s death and the Iranian protests were big factors in drawing a record 157 million unique U.S. video users during the […]

Big news helped make June a record month for video viewers, according to the latest numbers from comScore. The research firm said events like Michael Jackson’s death and the Iranian protests were big factors in drawing a record 157 million unique U.S. video users during the month.

comScore reports that nearly 19.5 billion videos were viewed in June. YouTube was still tops with 7.6 billion, but the rest of the deck was reshuffled from historical norms as news pushed Microsoft’s sites (including MSNBC), CNN parent Turner and MTV parent Viacom up, and Hulu fell to 7th.

comScore_June_Videos

Eighty-one percent of the total U.S. Internet audience watched an online video in June, with the average viewer watching 7.6 hours during the month. There were more than 157 million viewers with 124.1 videos watched, on average, per viewer. Google broke its own record with more than 112 million unique viewers who watched an average of 67.8 videos each.

comScore_June_Viewers

July’s numbers from comScore should show an even bigger bump as that was when Jackson’s funeral was live-streamed. Yesterday, Nielsen reported that 11.2 billion streams were served in July.

  1. [...] looking to recommendations as a way to squeeze a few more video views (with ads) out of its massive audience. Only this time around, the recommendations YouTube wants to make are of a more unexpected variety. [...]

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  2. [...] video is prone to breaking its own records lately — comScore reported June to be a record month for video viewers with 157 million viewers watching 19.5 billion videos. The grim boost Michael [...]

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  3. [...] had 161 million U.S. Internet users watching 25.4 billion videos, according to comScore. June and July had already been record months themselves. Some 158 million users watched more than 21 [...]

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