4 Comments

Summary:

Warner Home Video has decided to join Team Universal and 20th Century Fox in the fracas over cheap movie rentals via Redbox. Video Business reports that the studio will sell DVDs directly to kiosk companies like Redbox starting in October, but only after 28 days from […]

RedboxLogoWarner Home Video has decided to join Team Universal and 20th Century Fox in the fracas over cheap movie rentals via Redbox. Video Business reports that the studio will sell DVDs directly to kiosk companies like Redbox starting in October, but only after 28 days from their initial release.

Warner is also clamping down on wholesalers, prohibiting them from selling to the kiosk or mail-order channel, and forbidding them from buying or selling used Warner discs.

As we wrote yesterday, Redbox’s success with its $1-per-night movie rentals has put it at the center of a battle over the value of movies. Both Universal and Fox are fighting Redbox by imposing disc delays. Redbox has filed suit against both studios and it seems like a pretty safe bet it will file one against Warner, given their actions today.

Not all studios are down on Redbox; both Sony and Lions Gate have signed distribution deals with the company.

Making a PR move of its own, Redbox announced today that it’s on track to rent its half-billionth movie this weekend.

You’re subscribed! If you like, you can update your settings

  1. SIMPLEROBB.COM Thursday, August 13, 2009

    The title alone is FTW Chris. Why do these guys fight convenience for the consumer? Simple! It’s not convenient for their bottom line.

    “If the consumer wins, we all win.” R.Robb

  2. Vid-Biz: Warner, Qik, MSNBC Friday, August 14, 2009

    [...] Warner, Qik, MSNBC Battle Brewing Between Warner and Netflix? Amidst the windowing of new releases for kiosks, Warner looking to renegotiate how soon the mail-order company can receive discs as well. (Deadline [...]

  3. Redbox v. Universal Will Move Forward Tuesday, August 18, 2009

    [...] to Redbox’s $1-per-night-rental policy. Hollywood is taking sides, with 20th Century Fox and Warner Home Entertainment each creating their own release windows that prohibit Redbox from obtaining certain titles for a [...]

  4. Redbox Signs Two Distribution Agreements, Will Destroy New Moon Monday, November 2, 2009

    [...] business model. Summit and NCircle join Sony, Disney and Lionsgate on Team Redbox, but biggies like Warner Bros., Universal and Fox are embroiled in legal battles with the kiosk company. Paramount is somewhere in [...]

Comments have been disabled for this post