Comments on: As Ad Spending Declines, Magazines Move to Mobile http://gigaom.com/2009/08/11/with-ad-spending-on-the-decline-magazines-move-to-mobile/ Fri, 10 Feb 2012 22:52:55 +0000 hourly 1 http://wordpress.com/ By: Social Networks: Wherever You Go, There They Are – GigaOM http://gigaom.com/2009/08/11/with-ad-spending-on-the-decline-magazines-move-to-mobile/#comment-220657 Fri, 20 Nov 2009 09:05:30 +0000 http://gigaom.com/?p=63130#comment-220657 [...] extension of the PC, everyone from carriers to big search engines is trying to grab a piece of the $1.3 billion that’s forecast to be spent on mobile advertising this year. And because our phones hold so much personal data and are carried with us wherever we [...]

]]> By: News to Us: Nearby Now, Yellix, Mobile UI Revolution, Nokia’s Grand Plans and More « MobileBehavior http://gigaom.com/2009/08/11/with-ad-spending-on-the-decline-magazines-move-to-mobile/#comment-220656 Thu, 13 Aug 2009 19:56:44 +0000 http://gigaom.com/?p=63130#comment-220656 [...] As Ad Spending Declines, Magazines Move to Mobile [GigaOM] Nearby Now seeks to move magazine advertising to mobile phones. The digital shopping service app lets users find and reserve products they’re looking for in local brick-and-mortar stores, as well as directing users to web sites to purchase products online. [...]

]]> By: Magazines moving ad spend to mobile | Mobile. Money. Obopay. Official Obopay blog http://gigaom.com/2009/08/11/with-ad-spending-on-the-decline-magazines-move-to-mobile/#comment-220655 Thu, 13 Aug 2009 14:02:10 +0000 http://gigaom.com/?p=63130#comment-220655 [...] and brands are now reaching larger audiences by marketing their ads via a major magazine’s free mobile apps.  As an example, Nike paid to sponsor the “Runner’s World Shoe Shop” app, featuring a [...]

]]> By: Nicholas http://gigaom.com/2009/08/11/with-ad-spending-on-the-decline-magazines-move-to-mobile/#comment-220654 Wed, 12 Aug 2009 12:54:54 +0000 http://gigaom.com/?p=63130#comment-220654 What about the magazine part? As we potentially move to the tablet space, I believe that you will see magazines move to such devices. We built a CMS product to specifically control publishers in this effort, and are prototyping catalogs and books on these profiles.

As with the web, we will move to more sophisticated offerings. My bet is that they will mimic print more than their web counterparts.

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