Video platform startup Ooyala tonight named Jay Fulcher its new president and CEO and member of its board of directors. The move is not a surprise, as Ooyala’s founding first-time CEO Bismarck Lepe had previously let it be known he’d be OK with someone else taking the top spot. Lepe will now be president of product strategy.
Fulcher seems like a solid hire for Mountain View, Calif.-based Ooyala, though he comes from an enterprise software rather than video background. He had previously been president and CEO of the publicly held product lifecycle management company Agile Software, which he sold to Oracle in 2007. Before that he was at PeopleSoft, Red Pepper Software and SAP.
Ooyala has raised $10 million from Sierra Ventures and private investors. It is hardly alone in the white-label video market, but it has made a solid name for itself and attracted some 500 customers including Warner Brothers, Electronic Arts and Sybase.