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Summary:

NBC posted an early look at the pilot of its upcoming show Community online, but you won’t find it on the network’s site, or even the NBC-owned Hulu. If you want a sneak peek at the new sitcom, you have to become a fan of it […]

Community_2NBC posted an early look at the pilot of its upcoming show Community online, but you won’t find it on the network’s site, or even the NBC-owned Hulu. If you want a sneak peek at the new sitcom, you have to become a fan of it on Facebook.

The networks are bound to try out a lot of different promotions to boost audience numbers (and get those upfront ad dollars back up), but this is worth mentioning for a couple of reasons. First, as noted, NBC isn’t driving traffic to NBC.com or Hulu with this offer. Last year, Hulu’s relationships with its network parents made it the go-to place for first looks of the fall season. That could still happen again this year (with the addition of ABC content) as the fall season premieres get closer, but Facebook is first out of the gate.

The move also further validates Facebook as a burgeoning video powerhouse. To our knowledge, this is the first network programming premiere that the social network has hosted. Facebook is already exerting itself as a personal video sharing platform — extending that influence into premium content should have the folks at Hulu HQ concerned. Sure Hulu has Facebook Connect, but that’s still one step removed from putting the show right where people are already interacting and sharing what they like. Additionally, with Facebook, as opposed to other sites, the fan additions, comments and reviews are from real people — not anonymous rabble-rousers looking to post “U R Stooopid” a hundred times.

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  1. NBC premieres Community first on Facebook, not Hulu or NBC.com – TV Ratings, Nielsen Ratings, Television Show Ratings | TVbytheNumbers.com Monday, August 10, 2009

    [...] friend Chris Albrecht at NewTeeVee has the details: NBC posted an early look at the pilot of its upcoming show Community online, but you won’t find [...]

  2. U R Stooopid

  3. The End of YouTube? | RoneBreak Monday, August 10, 2009

    [...] when NewTeeVee reported that NBC is premiering its new show, Community, one of this fall’s most anticipated comedies, [...]

  4. NBC Debuts “Community” On Facebook  Tuesday, August 11, 2009

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  5. NBC Debuts “Community” On Facebook | Blog13 Tuesday, August 11, 2009

    [...] NewTeeVee] Reviews: Facebook, [...]

  6. ABC’s Millionaire Revival Stumbles: MediaBytes with Shelly Palmer August 11, 2009 | MediaBytes with Shelly Palmer Tuesday, August 11, 2009

    [...] NBC has decided to premiere its new show Community on Facebook. The preview of the new pilot, which stars Joel McHale, will be on the social network, rather than NBC.com or Hulu.com. The move gives Facebook a much needed push in becoming a premiere web TV destination. [...]

  7. The only problem is that the Community pilot episode froze at minute 20 on Facebook. Not just for me. For everyone, it seems.

    Presenting the show in a hyper-active community like Facebook makes a lot of sense, but having it play all the way through would be better… Considering that those hundreds of millions of Facebookers are now spreading the world of the #NBCFail, I think they would have rather made a mistake on (the less trafficked) Hulu at this point.

    1. “Presenting the show in a hyper-active community like Facebook makes a lot of sense, but having it play all the way through would be better”

      I don’t think anyone’s going to argue with you there, Alec! Did you like what you saw up to minute 20?

  8. NBC Debuts “Community” On Facebook « Internet Marketing KB Tuesday, August 11, 2009

    [...] NewTeeVee] Reviews: Facebook, [...]

  9. Creative Asylum Blog | NBC’s new show Community makes waves, CA helps Tuesday, August 11, 2009

    [...] more about the press it’s getting on NewTeeVee, EW PopWatch, Flixster, /Film, Hedgehogs, TV by the Numbers, and Examiner.com. share [...]

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